Posts made in March, 2017

on Mar 29, 2017

By John McCarthy Self-driving cars are the future of mobility – if you believe the hype that’s being generated by some automakers and disruptive companies like Google and Uber – however, a Swedish bus company has released an ad parodying the self-importance around these promotions. Västtrafik has launched a flashy ad purporting to be for one of the leading car companies. The vehicle obscured by darkness is built up with the following text inserts ‘eletricified, delegated driver, sustainable, mobile connected, easy vehicle sharing, the future of mobility’. Following that, it is revealed that the vehicle is in actual fact a bus. <div contenteditable="false" entity-bundle="gallery_item" entity-id="11309" entity-type="news_components" Read full story › Source: The Drum...

on Mar 29, 2017

By John Glenday Jim Elliott, global chief creative officer at Arnold, is to quit his role at the advertising agency having served two years in the post, which will remain unfilled once Elliott is gone. The shake-up at the top follows a volatile period at parent firm Havas, which is undergoing a global restructuring that will see it streamline management to four regional chairmen reporting directly to global CEO Yannick Bolloré. “During his two years at the agency, Jim made a tremendous impact to the agency in many ways, especially in the top talent he attracted and the great work that Read full story › Source: The Drum...

on Mar 29, 2017

By Danielle Gibson Ahead of the adult animated spy sitcom’s eighth season, fans can start seeking out clues for episodes before its premier on 5 April by pointing the app at various locations and publications. This follows FX’s recent promotion of the latest season of its dark comedy ‘It’s Always Sunny in Philadelphia’, which shot a virtual reality-ready 360 video that plays out just like an episode of the show. Once Archer: Dreamland hits FXX, the multi platform augmented reality app will encourage fans to interact with the show on screen and with real world objects to win prizes as well as solve Read full story › Source: The Drum...

on Mar 29, 2017

By Chris Welsh The below is written by Chris Welsh, VP, TV & Sport, MPP Global, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). How Reducing Churn Can Save You Millions Half of the people who churn didn’t actually mean to. Does that make you feel better? I’ll explain that point in a minute, but here’s how I know: MPP Global works with industry leaders to launch sustainable OTT services. It’s critical to focus on what OTT operators care most about: Conversion: Read full story › Source: The Drum...

on Mar 29, 2017

By Tony Connelly Internet service providers’ ad targeting capabilities have been given a significant boost in the US after congress repealed an Obama-era internet privacy law, allowing them to share customer data with marketers and other third parties without the need for customer consent. The proposed legislation wipes away online privacy protections which were passed in October and scheduled to take effect by the end of the year. The law would have required internet service providers (ISPs) to get users’ permission before sharing their personal information and give customers the ability to opt out of the sharing of less sensitive information, such as an email Read full story › Source: The Drum...