Posts made in March, 2017

on Mar 31, 2017

By Lana Zöllner Netflix’s new teen drama “13 Reasons Why” centers on Hannah Baker, a high school student who committed suicide after feeling isolated and being bullied. Ahead of the series’ worldwide release on 31 March, Netflix France launched an interactive web experience for mobile devices that lets fans explore the content of Hannah’s phone. At 13reasons.fr, users have access to Hannah’s messages and contacts, her Instagram account, her browser history and more. They can read the last text messages she and her classmates have been exchanging before her death and scroll through her Instagram feed. In Hannah’s browser history, they find Read full story › Source: The Drum...

on Mar 31, 2017

By Nicole Greiner Danny Rand, the protagonist of Netflix’s new Marvel series “Iron Fist”, is a martial arts master whose right fist can punch through walls, split sabers and even cause earthquakes. Fans of the series now have the opportunity to test the strength of their own fist by playing ‘Marvel’s Iron Fist Challenge’, a mobile experience that launched a few days after the series landed on the service on 17 March. The experience is available at MarvelsIronFistChallenge.com and only works on mobile devices. After making sure that there is enough physical space around them, users are asked to hold their phones Read full story › Source: The Drum...

on Mar 31, 2017

By Natan Edelsburg Whether a show is on a broadcast network, cable network or streaming platform, there’s rarely out of home advertising that leaves out tune-in information. Showtime decided to go another route with its reboot of the insanely popular Twin Peaks. The show, which has been off the air since 1991, only had two seasons but still has a massive fan base and culture. To encourage the show’s biggest fans to talk about the return Showtime launched eight billboards in Twin Peaks-specific neighborhoods with zero branding or tune-in. Fans are already going wild. Found Remote chatted with Read full story › Source: The Drum...

on Mar 31, 2017

By Minda Smiley Society has become so obsessed with wearables that even dogs now have their own personal activity tracking collars. To poke a little bit of fun at our fixation with tracking everything from steps to REM cycles, toilet paper brand Quilted Northern has created a bathroom visit tracker called uSit for April Fool’s Day. Created by Droga5, the uSit belt purportedly collects bathroom data like frequency, duration and exertion levels. According to Quilted Northern, the tracker also lets users share progress on social media as well as challenge family and friends. The device also “rewards” users with colorful Read full story › Source: The Drum...

on Mar 31, 2017

By Tony Connelly The Premier League has launched its first ever ad campaign to promote its new community programme that aims to work with schools to help educate children across a range of subjects from maths and English to teamwork and sport. The Premier League Primary Stars campaign has been created by Y&R London and aims to support 10,000 primary schools in England and Wales by 2019, before rolling out to every primary school in both countries by 2022. The 60-second ad shows primary school children in their classrooms demonstrating how learning with football can be fun, to the emotive words of T.H. Palmer’s Read full story › Source: The Drum...