Posts made in March, 2017

on Mar 31, 2017

By Rebecca Stewart The National Autistic Society (NAS) has unveiled the latest iteration of its ‘Too Much Information’ campaign, which stars a 12-year-old autistic girl called Holly. The ‘Make It Stop’ spot depicts Holly going through her day and becoming overwhelmed when she isn’t given enough time to process information. As part of the process the schoolgirl led an assembly for classmates to screen the film and open up a dialogue about her day-to-day experiences. More than 1 in 100 people are on the autistic spectrum, with those diagnosed often finding social situations difficult and struggle to filter out the sounds, smells, sights Read full story › Source: The Drum...

on Mar 31, 2017

By Sam Evans What is Scotland without the union? Does Scottish independence mark an ascendance of Englishness? What of the essence of the kingdom itself? As Nicola Sturgeon announced her intention to formally activate Section 30 of the Scotland Act, required to trigger an independence referendum north of the border, it all feels a little déjà vu. Except, whichever way you look at it, the world has irrevocably changed since 2014, with the Brexit decision throwing new light onto where Scotland feels its heart lies and a whirlwind of global economic uncertainty exacerbating this soul-searching. The effect of 2014, however, was very clearly Read full story › Source: The Drum...

on Mar 31, 2017

By John Glenday Palmer Luckey, co-founder of the Oculus Rift virtual reality headset, has quit Facebook close to three years after selling his business to the social media giant for $2bn. Facebook hasn’t made clear if Luckey jumped or was pushed but the departure comes in the wake of controversy surrounding the VR pioneers financial support to a group dedicated to producing unflattering internet memes of Hilary Clinton. Oculus was also ordered to pay out $500m in damages following accusations that Luckey had violated a non-disclosure agreement while building an early Oculus Rift prototype. In a statement handed Read full story › Source: The Drum...

on Mar 31, 2017

By Danielle Gibson Price comparison site Moneysupermarket is spending more on mortgage keywords in search engines than lenders such as Halifax and HSBC. A study by Kantar Media’s AdGooroo, which examined Google’s desktop activity on the top 100 non-branded mortgage related search terms by paid search ad spend, showed MoneySupermarket as the biggest spender, with £97,000, for January and February 2017. Yet it wasn’t the most effective, as Halifax’s campaign pulled in the most consumer clicks, 151,000, on its ads during the period and HSBC proved the most efficient campaign of all top 20 advertisers in the study Read full story › Source: The Drum...

on Mar 31, 2017

By John McCarthy The sexual harassment of women on cramped transit systems is a global issue with no easy solution, however, Mexico City has released a public service announcement (PSA) documenting how it would tackle the problem. The Mexico City Metro hopes to raise awareness around the maleficence of masturbatory malingers by giving them a taste of their own medicine with a specially-molded chair featuring an uncomfortable phallic addition primed to probe users. The stunt features as a striking PSA rather than a regular installation on the Metro. The Penis Seat features the genital in addition to an invasive gut to underline the uncomfortable scenarios Read full story › Source: The Drum...