By John McCarthy The sexual harassment of women on cramped transit systems is a global issue with no easy solution, however, Mexico City has released a public service announcement (PSA) documenting how it would tackle the problem. The Mexico City Metro hopes to raise awareness around the maleficence of masturbatory malingers by giving them a taste of their own medicine with a specially-molded chair featuring an uncomfortable phallic addition primed to probe users. The stunt features as a striking PSA rather than a regular installation on the Metro. The Penis Seat features the genital in addition to an invasive gut to underline the uncomfortable scenarios Read full story › Source: The Drum...
Read MoreBy Seb Joseph EE is launching what it calls its most “personalised campaign to date” to trumpet the breadth of its 4G coverage. But the message won’t be as prevalent on YouTube while concerns about ad misplacement on the platform are still prevalent. Localised photography and messaging, tweaked for different regions across the country, form the backbone of a campaign that will span 129 regional stores and 21,000 potential message combinations for direct to consumer communications. Much like previous campaigns, Hollywood star Kevin Bacon will star but this time he is joined by Googlebox and I’m A Celebrity personality Scarlett Moffatt. Both Read full story › Source: The Drum...
Read MoreBy John Glenday Some YouTube content creators have voiced upset after observing a discernable decline in their advertising revenues following the imposition of more stringent controls by Google to calm advertisers disquiet over their association with extremist content. Major advertisers have withdrawn their campaigns in recent weeks, prompting a rush to tweak their ad system to protect the reputation of advertisers. A YouTube community manager advised those affected: “If you’re seeing fluctuations in your revenue over the next few weeks, it may be because we’re fine tuning our ads systems to address these concerns. “If you think your video was Read full story › Source: The Drum...
Read MoreBy Teague Emery Last week, myself and Think Jam’s team of content experts hosted a Snapchat Masterclass at Youth Marketing Strategy 2017, to a room full of marketers who were keen to understand the value of this rapidly growing, diverse platform. The aim of our session was to demystify and contextualise Snapchat’s role in a brand’s social media strategy. Here are five takeaways from our masterclass session… 1) You can use your brand voice to speak directly to your audience on a personal level The temporary nature of Snapchat’s content gives you the opportunity to capture and create real, authentic and unpolished moments that those Read full story › Source: The Drum...
Read MoreBy Tony Connelly Guardian Media Group‘s chief executive, David Pemsel, is reportedly in line to become the new boss of Channel 4. The broadcaster confirmed its current chief executive, David Abraham, would step down at the end of the year, but has yet to confirm a successor. Abraham said he intends to depart from his role in order to develop personal plans to launch a media enterprise in 2018. According to reports in the Telegraph, industry sources claim Pemsel has emerged as a potential successor and has privately signalled interest in the position, although he has not Read full story › Source: The Drum...
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