Posts made in March, 2017

on Mar 31, 2017

By Charlotte McEleny Australia is the most recent market to join in the Google ad ban fray, with big spending brands pausing activity on the platform over fears around brand safety. According to reports, Toyota and many other top spending brands said they were pausing spend on YouTube, joining a sleugh of brands in the UK that have done the same. The concerns around brand safety on YouTube first emerged after news reports in the UK revealed that major brands were having ads served against content about religious extremists and terrorism. Since then, brands in both Australia and the Read full story › Source: The Drum...

on Mar 31, 2017

By Stephen Lepitak The Unlimited Group‘s chairman, Tim Bonnet has described Brexit and the triggering of article 50 as “an opportunity” for Britain to find a way to internationalise its service sector including marketing, and warned that the London industry needs to “look outside of the Soho bubble” to understand the issues that led to the referendum result. On the week that prime minister Theresa May began the process of taking Britain out of the European Union, Bonnet, who was speaking at The Drum’s Agency Acceleration Day, was asked how the triggering of Article 50 was likely Read full story › Source: The Drum...

on Mar 31, 2017

By Natalie Mortimer News Corp’s ongoing criticism of the control that Google and Facebook exercise over digital advertising continued this week with the publisher’s chief executive Robert Thomson labelling the two a “digital duopoly”. The Rupert Murdoch-controlled media empire has made no secret of its desire to challenge Google’s dominance of the advertising industry as it pursuits a larger slice of advertisers’ media spend. Thomson this week again verbalised his own disdain for the digital giants and accused Google of blurring the lines between fake and quality news, creating a “dysfunctional and socially destructive” environment for journalists and publishers, reported Read full story › Source: The Drum...

on Mar 31, 2017

By John Glenday US wireless carrier Verizon is rumored to be gearing up for the nationwide launch of an online TV service hosting dozens of channels later in the year. The communications giant has been quietly snapping up streaming rights from television networks, a sign that any launch could be near, but it has yet to comment publicly on the speculation. A streaming service would make sense for Verizon however which has had to tackle the growing issue of ‘cord cutting’ where subscribers cancel traditional cable providers in favour of streaming sites such as Netflix and Amazon Prime Video. Rivals Read full story › Source: The Drum...

on Mar 31, 2017

By Sam Barcroft The below is written by Sam Barcroft, CEO, Barcroft Media, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). Broadcasters find themselves in the middle of a double whammy – viewership is dissipating, and the shows that are rating tend to be more expensive. So this year, MIPTV will be dominated by big-ticket drama and major entertainment formats. Channels want to halt the decline in viewership, and are throwing big punches in order to land a knockout blow. For smaller Read full story › Source: The Drum...