Posts made in April, 2017

on Apr 24, 2017

By John Glenday A Conservative party information officer is facing criticism after sharing a widely-viewed picture of Jeremy Corbyn receiving a two-fingered salute while out campaigning on the doorsteps – an image which has subsequently been shown to be a forgery. Suzan Walsh couldn’t resist distributing the doctored image amongst her Facebook group, The Heart of British Politics, in which she remarked: “Is this lady telling Jeremy Corbyn that he can count on two votes from her household.” Loading… Smelling a rat however Skwawkbox, the independent blog, delved a little deeper discovering that the source image originated Read full story › Source: The Drum...

on Apr 24, 2017

By Ryan Pestano We’re now operating in a world where two companies hold the lion’s share of ad revenue. According to Facebook, in 2016 the company’s advertising revenue for the Asia Pacific region alone was US$4.3 billion. A pretty sizeable chunk for a single platform, considering the region’s digital ad spend excluding China, amounted to US$37.3 billion that same year. While Google currently does not share a breakdown of ad revenue by region, an eMarketer estimate puts its global ad revenue for 2017 at US$72.69 billion. Globally the two companies account for 46.4% of total global digital advertising spend. In a world Read full story › Source: The Drum...

on Apr 24, 2017

By John Glenday Mazda has named Dino Bernacchi as its incoming chief marketing officer for the US in a move geared toward revamping the car giant’s image as it seeks to move upmarket with a new ‘premium brand vision’. Bernacchi will assume his new role from 1 May whereupon he will head-up Mazda’s brand communications, a role which will see him overseeing of all aspects of consumer interaction from shopping through to purchase and ownership. Mazda has been seeking to shed its reputation as a budget brand in order to sell higher priced mid-market models by jazzing up its vehicle range Read full story › Source: The Drum...

on Apr 24, 2017

By Stephen Lepitak The snap election will only exacerbate the fake news problem Major digital platforms such as the BBC, Facebook and Google have each said that they were researching and trailing ways to eradicate fake news – well if we have seen anything from the French election currently taking place, with the UK snap election less than two months away, you can expect big tests of each of those companies in the weeks ahead. We know from recent political antics that the use of fake news has become an effective weapon in politics and that Read full story › Source: The Drum...

on Apr 24, 2017

By Benjamin Cher IPG Mediabrands has launched its mobile media and technology business Ansible Singapore. This follows behind the launch of social media specialists Mediabrands Society in Hong Kong. Ansible’s Singapore launch marks its sixth office in APAC, with its global footprint now extending across 16 countries, with 24 offices globally. Brands will be able to access global mobile publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, best practices and patented technologies that allow brands to utilise location-based advertising. “It’s great news for our clients in Singapore – we can instantly provide them with the world’s best and most awarded proprietary mobile technologies, leveraging Read full story › Source: The Drum...