Posts made in April, 2017

on Apr 24, 2017

By Danielle Long McDonald’s Australia has ended its 12 year relationship with Leo Burnett Sydney and consolidated its creative advertising business with DDB Sydney. The move brings Australia inline with the US, where the fast food giant severed ties with Publicis’ Leo Burnett to align the agency with Omnicom last August. DDB has handled McDonald’s creative advertising account for 40 years, however it has shared the business with Leo Burnett since 2004, when the agency was appointed to the roster. Most recently, Leo Burnett handled the McCafe business. Leo Burnett Sydney CEO Pete Bosilkovski said in a statement, “Over many years we’ve Read full story › Source: The Drum...

on Apr 24, 2017

By Danielle Long New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer. The campaign is spearheaded by an film that follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city. The campaign, by TBWA Aukland, heralds the arrival of the beer in stores after public demand for the product. TBWA Auckland: Boundary Road Brewery ‘Chocolate Moose Porter’ Agency: TBWA Auckland Client: Boundary Road Brewery Date: April 2017 New Zealand’s Boundary Road Brewery has launched a campaign to promote the return Read full story › Source: The Drum...

on Apr 24, 2017

By Danielle Long New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer. TBWA Auckland: Boundary Road Brewery ‘Chocolate Moose Porter’ Agency: TBWA Auckland Client: Boundary Road Brewery Date: April 2017 New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer. The campaign is spearheaded by an enigmatic film which follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city. The campaign heralds the arrival of the beer in stores Read full story › Source: The Drum...

on Apr 24, 2017

By Minda Smiley Kobe Bryant’s retirement from basketball hasn’t been much of a retirement. After ending his 20-year career with the Los Angeles Lakers last year, the former NBA star has kept himself busy as creator of the ESPN video series ‘Canvas’ and as creative director of a campaign for BodyArmor, a sports drink brand in which Bryant is an investor. But perhaps the project closest to Bryant‘s heart is the short film Dear Basketball, which made its debut at the Tribeca Film Festival over the weekend. The six-minute film, which is based off of a poem Read full story › Source: The Drum...

on Apr 24, 2017

By Benjamin Cher The WPP Group has been the most active in the mergers and acquisitions (M&A) department for the marketing and communications (marcoms) sector according to research by Results International. Nine deals were made by WPP and its subsidiaries in Q1 2017, focusing on emerging markets such as India, China and Brazil. Dentsu and Publicis lag behind with four deals each. Dentsu has been topping the M&A charts for the marcoms sector in recent quarters, while Publicis is getting back on the acquisition wagon. Management consultancies are also increasing their competition in the market; with the only exception of IBM did deals in Q1 Read full story › Source: The Drum...