Posts made in April, 2017

on Apr 23, 2017

By Haley Velasco For Kentucky Fried Chicken’s newest addition to the U.S. menu, the Colonel, played by actor Rob Lowe, gives a press briefing that mimics the U.S. putting a man on the moon, for the new menu item. The Zinger, which will be available on April 24, is one of the top selling sandwiches internationally for KFC. “I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it,” said Kevin Hochman, KFC U.S. president and chief concept officer, in a statement. “What I do know, is Read full story › Source: The Drum...

on Apr 23, 2017

By Taruka Srivastav Arsenal is the first Premier League club to launch an Amazon Alexa Skill, developed by digital agency AKQA, that allows fans to stream live matches. Skills are Alexa’s in-built capabilities that enables users to interact with devices, like Amazon Echo and Echo Dot, using voice. The Arsenal Skill for Alexa allows fans in the UK and US to access live commentary and real-time match stats, plus pre-match build-up, line-ups, score updates and post-match analysis. Charles Allen, head of marketing at Arsenal, said: “It is fantastic to be able to offer our supporters another digital channel to access Read full story › Source: The Drum...

on Apr 23, 2017

By Taruka Srivastav Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee. Telecom minister Manoj Sinha released the stamp in the presence of commerce and industry minister Nirmala Sitharaman, which are a collector’s version and are priced at Rs 100. Sitharaman, said: “Today is an age of branding, we need to brand everything, we need to sell everything, we need to have high profile marketing for everything to even reach the lower end of the pyramid.” She further added, “promotion of Coffee, <a target=_blank Read full story › Source: The Drum...

on Apr 23, 2017

By Taruka Srivastav After venturing in Germany last year, Zee entertainment is all set to launch a customised version of Zee One, its Bollywood film and entertainment channel, for the Polish audience, expanding its presence in Europe. In a press release statement, Zee Entertainment Enterprises Ltd (ZEEL) chief executive officer, international broadcast business, Amit Goenka, said: “After the successful launch of Zee One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.” He further added: “With a wide range of television channels, online Read full story › Source: The Drum...

on Apr 23, 2017

By Taruka Srivastav Keeping in sync with Government of India’s Swachh Bharat Abhiyan, NDTV and Dettol launched the fourth season of NDTV-Dettol Banega Swachh India. It was launched by campaign ambassador Amitabh Bachchan who believes that the first step of community participation is to teach children about cleanliness from a very young age. He further added, “Waste management is a huge problem and we need to inculcate thinking and training about it at a very young age. We need to have a civics class where this is taught as a part of the school curriculum.” This year’s theme is ‘Clean, Compost, Read full story › Source: The Drum...