Posts made in April, 2017

on Apr 23, 2017

By Taruka Srivastav National Geographic announced its Mission Blue in Mumbai to mark the occasion of Earth Day, announcing Bollywood actor Farhan Akhtar as brand ambassador for the cause. National Geographic will also use various modes to disseminate the message, which includes special documentaries on the water issue; both global and local, as well as specially created short films by award-winning directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and MadhurBhandarkar, who will creatively bring out the key message through everyday stories of India. Mission Blue is the life and work of oceanographer, marine biologist, and environmentalist Sylvia Earle and Read full story › Source: The Drum...

on Apr 23, 2017

By Cameron Clarke Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign. Promote is linked with Labour’s voter database and will enable the party to identify specific people in a constituency for candidates to target a message to, its joint national elections coordinator Andrew Gwynne told the Guardian. He cited so-called Waspi women – those born in the 1950s and opposed to changes to the state pension scheme – as an example of the kind of demographic the tool could identify. “We can now, using Promote, identity the Waspi Read full story › Source: The Drum...

on Apr 23, 2017

By Cameron Clarke Twitter has unveiled a range of special emojis ahead of tonight’s hugely anticipated Spanish football clash between Real Madrid and Barcelona. The El Clasico graphics include a delighted-looking Lionel Messi, a rather more stern-faced Cristiano Ronaldo and a half-and-half shirt sure to leave football purists aghast. Fans can activate them before and during the game by using the associated hashtags. Matches between the two giants of Spanish football generate over $40m in media value for sponsors, according to research by Nielsen Sports published by The Drum this week. The analysis revealed that the combined TV and social media value of the last Read full story › Source: The Drum...

on Apr 23, 2017

By Cameron Clarke Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK. The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker’s ‘Fanga Dågen’ – ‘seize the day’ – brand positioning. Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of art that inspired fans of Kopparberg and communicated Kopparberg’s unique brand story. “It was a fantastic opportunity to get under the skin of the brand to create Read full story › Source: The Drum...

on Apr 22, 2017

By Stephen Lepitak MullenLowe president Geoff Cottrill has written an open letter to McDonalds in response to claims that the burger brand had used the work of street artists in a promotion video without permission. Wrriting on his personal Facebook profile, Cottrill began by asking McDonald’s ‘What the hell is wrong with you?’ in regards to reports that it had used the work of some graffiti artists within a promotional video to promote the launch of a new sandwich there. As a result, the group is now reportedly set to sue. The video, entitled “McDonald’s Presents the Read full story › Source: The Drum...