Posts made in May, 2017

on May 31, 2017

By John McCarthy Home rental app AirBnb has invoked the anger of some Native American groups for plying a TeePee experience in California’s Joshua Tree National Park as ‘true Sioux style’. The Memorial Day weekend ad, that appeared on Facebook and Instagram following an outrage-driven deletion on both platforms offered a “250-square foot tipi, which accommodates up to 7 people” that features “the comforts of a cozy master bedroom” as an “unconventional getaway”. One issue was that the California site was half the country away from where the Sioux was historically situated in, and around, the American Midwest. Another issue was underlined by Judith Read full story › Source: The Drum...

on May 31, 2017

By Jennifer Faull Uefa has made a record investment into marketing women’s football, believing broadcasters and sponsors have reached a point where they are ready to get behind it and that, in time, there will be commercial gains to be enjoyed. European football’s governing body admits that it’s perhaps been slow to act. Only this year did it make a commitment to double participation in women’s football as well as double the number of fans and deliver consistent success on the world stage by 2020. “It’s more than time for Uefa to dive deeply into women’s football,” said Peter Willems, head of marketing Read full story › Source: The Drum...

on May 31, 2017

By Jennifer Faull Uefa has made a record investment into marketing women’s football, believing broadcasters and sponsors have reached a point where they are ready to get behind it and that, in time, there will be commercial gains to be enjoyed. European football’s governing body admits that it’s perhaps been slow to act. Only this year did it make a commitment to double participation in women’s football as well as double the number of fans and deliver consistent success on the world stage by 2020. “It’s more than time for Uefa to dive deeply into women’s football,” said Peter Willems, head of marketing Read full story › Source: The Drum...

on May 31, 2017

By Benedict Pringle The Labour Party has adopted an influencer-led approach to help it reach young voters spending time on social media networks whose votes are essential to any chance of a Jeremy Corbyn victory on 8 June. Benedict Pringle, founder of politicaladvertising.co.uk, argues that it’s a smart tactic and one that seems to be working. Labour has successfully mobilised a group of musicians – with large online followings – to encourage people to register to vote and promote Corbyn’s candidacy. Supporters include Lowkey, Stormzy, JME and Rag’n’Bone man. Getting involved with these particular stars is a smart move for three Read full story › Source: The Drum...

on May 31, 2017

By Jessica Davis Deezer, a global music streaming company, has announced a new weekly comedy podcast, Strong & Stable, which has been produced by social creative agency That Lot. The political satire, which is the latest Deezer Originals podcast to be added on Deezer’s platforms, will consist of four episodes rounding-up the good, bad and ugly moments of the election campaign’s rollercoaster ride in the lead up to 8 June, with Britain’s best comedians giving a radically alternative take on the UK’s election campaign. David Schneider, Strong & Stable’s host and creative director of That Lot agency, Read full story › Source: The Drum...