Posts made in May, 2017

on May 31, 2017

By John McCarthy President Donald Trump has made a very unique addition to the lexicon after posting a seemingly incomplete tweet that reads “Despite the constant negative press covfefe”. The post sparked confusion – and then ridicule – from social media users, including brands that were keen to get in on the trending action. Throughout the history of the office of the president of the United States of America, leaders have been known to coin a phrase or two in their time. George Washington is credited by the Oxford Dictionary as being the first president to use the term “administration” when referring to Read full story › Source: The Drum...

on May 31, 2017

By Alan Kelly Do you work in a creative led agency? Account management led? Or is it client led? If it isn’t creatively led you should just go home have a lie down and take the rest of your career off. Because getting your brand’s story through the tens of thousands of messages bombarding people every day is next to impossible unless every single person on your team – the creatives, account management, connection strategists, producers and media are bringing creativity to their role. We’ve all heard the managing director of an agency stand up and say “an idea can come from anywhere” Read full story › Source: The Drum...

on May 31, 2017

By Robyn Darbyshire Poet Hussain Manawer will become the first British Muslim to go to space after winning a competition. Having dedicated his trip to mental health sufferers all over the world, he tells The Drum magazine in our latest edition what he thinks marketers can do to redress the narrative. “Experiences such as depression and anxiety can affect us all in different ways and to varying degrees. When you’re dealing with such subjective occurrences, art such as poetry, painting and music can offer the opportunity to share those crippling emotions in a form devoid of any stigma,” he said. “Self-expression is Read full story › Source: The Drum...

on May 31, 2017

By Andrew Eborn and Clive Entwistle As soon as any disaster strikes, history dictates that media coverage follows the same pattern. Experts are wheeled out to speculate on what happened – could it have been prevented, who is to blame and how can it be avoided in the future? Media coverage of the cyberattack on the NHS followed this pattern. Whether the lapse was due to complacency, ignorance or simply a lack of money, the cyberattack on the NHS was one hell of a wake-up call for all concerned. With scores of hospitals and GP surgeries locked out of their computer systems, there was immediate panic amongst staff Read full story › Source: The Drum...

on May 31, 2017

By Nick Ward Fame, creativity, emotional resonance, salient signposting… these are all well established, well documented routes to driving long-term brand growth. The IPA Databank is full of great examples to prove the point, and we’re not here to argue. That said, this doesn’t paint the whole picture. As some contemporary marketing theory highlights, there are also some more underlying ways in which the brain works. This new theory shows there is an opportunity for all brands, but especially for smaller ones, newer to the sector, to punch above their weight. By definition, many challenger brands will lack heritage and familiarity, Read full story › Source: The Drum...