Posts made in May, 2017

on May 31, 2017

By John Glenday Facebook is encouraging its army of members to become politically engaged with the release of a manifesto comparison tool designed to pair up individual news articles with the stated standpoint of each political party on the issue. Perspectives will see a location-sensitive prompt inserted at the bottom of news items pertaining to the 8 June vote, outlining each party’s stance on housing, the economy and foreign affairs to prospective voters in randomized order. Targeted at Facebook’s 30m UK users the feature will pop up a maximum of three times per day in response to the types Read full story › Source: The Drum...

on May 31, 2017

By John McCarthy Earlier this year, Bud Light twisted the famous Budweiser Frogs to its own advertorial ends with the addition of its own amphibian that belches the word ‘Light’ but now its ramping up its bizarre campaign with the unveiling of a frog reality TV show. Channel Frog is the brand’s 24/7 live stream of 17 real frogs, parodying the reality TV genre developed by Big Brother and evolved by the Kardashians. Right on point, it features clumsily inserted narrative like “Mood is sombre on the floor. A tannoy announcement has informed Preston and Conrad that their Read full story › Source: The Drum...

on May 31, 2017

By John Glenday Accountancy giant PwC has acquired Stockholm—based design agency Pond for an undisclosed sum as it seeks to cement its advance into advertising via its digital services division. The consultancy firm has embarked on an acquisition spree of late to buy its way into the ad sector and give it the scale required to compete with established players in the industry. A strategy which has seen it drawn to Sweden to snap up Pond’s design arm, giving it access to the creative talent behind campaigns for Jameson and Volkswagen. Industry heavyweights from WPP’s Sir Martin Sorrell down Read full story › Source: The Drum...

on May 31, 2017

By Benjamin Cher The majority of Asia Pacific news consumers (61%) would trust an advertiser if it was advertised on a trusted news channel or website, according to a study titled The Value of New – and the Importance of Trust by BBC World News and BBC.com. The report also found that almost two-thirds (65%) would consider a brand if it was advertised on a similarly trusted platform. This comes as Snap and Google double down on brand safety to reassure advertisers. The study polled 1,549 respondents across Australia, Singapore, Malaysia, Hong Kong and India. APAC news consumers were also more likely Read full story › Source: The Drum...

on May 31, 2017

By John McCarthy Whisky brand Whyte & Mackay has played upon the competitive – but friendly –national rivalries exhibited by Scotland, England, Ireland and Wales in the run up to the British & Irish Lions’ tour of New Zealand. Stars from each nations’ team – Stuart Hogg (Scotland), Conor Murray (Ireland), Elliot Daly (England) and Adam Jones (Wales) – give the definitive answers to questions like who is the hardest tackler, who has the best national anthem and more, as the brand looks to “smooth things over” between home nations before they are called upon to perform. The international partnership came Read full story › Source: The Drum...