Posts made in May, 2017

on May 31, 2017

By Charlotte McEleny Cheating, finding rare universal truths and getting as close to a brand’s product are some of the lessons learnt after working for major brands, according to Crispin Porter + Bogusky (CP+B) chairman Chuck Porter. Speaking at Ad Week Asia, he unveiled a set of lessons learnt from the agency’s time working for brands such as Burger King, Mini Cooper and Microsoft. With the event being based in Tokyo in Japan, he made a point to discuss the difficulties in finding cultural truths that resonate across markets. He said one of the few examples from the agency’s own work was for Read full story › Source: The Drum...

on May 31, 2017

By Taruka Srivastav Indian sports has taken a great leap in the past decade, mostly because of improvement in infrastructure and technology. While it still has a lot of distance to cover, the good news is that India is headed in the right direction. The Drum spoke to Vijay Goel, India’s minister of youth affairs and sports who revealed innovative digital methods the Indian sports ministry is adopting to power sports in the country and internationally. What is your vision when it comes to marketing Indian sports within the continent and globally? India has always been leading the continent and, as you may be aware, the Read full story › Source: The Drum...

on May 30, 2017

By Rebecca Stewart For the first year ever The Drum Marketing Awards went global in 2017, enlisting an esteemed panel of judges to whittle down the entries from creative shops, in-house teams, design consultancies, digital agencies, PR firms and more. The results were unveiled at a black-tie ceremony in London’s ​Park Plaza hotel on Tuesday evening (30 May), with Virgin boss Sir Richard Branson taking home the Lifetime Achievement gong. The Grand Prix was awarded to CHI & Partners, Mindshare, All Together Now and Sky Media for their combined work on Argos’ renewed strategy. Last year, a collaborative approach from the agencies helped Read full story › Source: The Drum...

on May 30, 2017

By Rebecca Stewart Yorkshire-based telecoms provider Plusnet has been hit with an ad ban over two radio slots which presented the terms and conditions of a promotion in an “unclear and unintelligible manner.” The Advertising Standards Authority (ASA) has banned the radio campaigns – one of which promoted a broadband package and the other a mobile tariff offer – following one complaint that the terms and conditions in both ads were spoken too quickly, and thereby misleading. Plusnet said it believed that the small print had been spoken by the voiceover actor who plays the brand’s ambassador ‘Plusnet Joe’ Read full story › Source: The Drum...

on May 30, 2017

By Stephen Lepitak Sir Richard Branson is an unmistakable figure as he cooly walks into the small meeting room within Virgin Group offices situated in the Battleship Building next to the Paddington Basin. He has had a long day of press engagements to talk about his company’s stunt – the launch of a dyslexic-only sperm bank which in reality was a prank being used to gain exposure for the recently launched Virgin Sport. This is classic Branson, a man who has built the company with an underdog image, using himself and his many death defying and logic challenging endeavour over the years. Read full story › Source: The Drum...