Posts made in June, 2017

on Jun 23, 2017

By John Glenday Yahoo is to close down its popular News Digest app by the end of the month, marking one of the first major cutbacks since the service was taken over by Verizon in a £3.6bn deal just 10 days ago. Launched amidst much hope and fanfare in 2014 the app employs technology invented by a British teenager to edit news items prepared by other outlets into shorter pieces, propelling it to a combined install base of 9.5m across iOS and Android devices. Nick D’Aloisio was reportedly paid £20m for his creation, which once Read full story › Source: The Drum...

on Jun 23, 2017

By John McCarthy Channel 4‘s Crystal Maze reboot has announced a main sponsor in smartphone producer OnePlus, a position from which the Chinese firm is looking to display the capabilities of its dual action camera. The Richard Ayoade fronted show returns Friday 23 June at 9pm on Channel 4 and will feature indents throughout 20 hour-long episodes, including celebrity specials. As a much anticipated property with a comedic presenter whose had successes on the network before with appearances on IT Crowd, Big Fat Quiz and more to his name. David Sanmartin, head of marketing Europe at OnePlus said: “We Read full story › Source: The Drum...

on Jun 23, 2017

By Rebecca Stewart Faceboook wants to tackle online extremism in the UK with a new scheme called the Online Civil Courage Initiative (OCCI), an anti-terror counterspeech programme which will also help to tackle the spread hate speech within its walls. As part of the move Facebook will give UK anti-terror groups advertising credits to promote their messages to individuals that might be at risk of radicalisation. As well as commiting financial and marketing support to these organisations, the OCCI will also bring together experts to develop best practice and tools for people to engage in counter speech. It will also provide training monitor and Read full story › Source: The Drum...

on Jun 23, 2017

By Taruka Srivastav Manchester City FC inks a multi-year deal with Kai-Fa Yule K8.com as Official Betting Partner in Asia will commence at the start of the 2017/18 football season. The news comes in on the same day as FA’s announcement to end to all sponsorship deals with betting companies. Manchester City FC is vigorously signing new partnerships to keep up with it’s neighbors ie Manchester United FC. Manchester City currently ranks 5th on Forbes evaluation list. Damian Willoughby, senior vice president of partnerships at City Football Group, said: “We are delighted to welcome K8.com to the Manchester City family. They Read full story › Source: The Drum...

on Jun 23, 2017

By Benjamin Cher Data is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer, Jamie Anderson, to drill down into the little details for every campaign, bringing into the light previously unknown areas. “We use the intelligence from that [data] to make adjustment to campaigns all the time. I can see every campaign that we run globally, then I can click down and see the impact of every campaign and see if it is meeting Read full story › Source: The Drum...