By Patrick Collister There’s something I noticed at Cannes. And I’ve noticed it looking through everything recently submitted to Creative Works. No laughs. Plenty of grit. Under Armour from Droga5 New York. Strong women and gritty poems. New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going.” Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein. Then there are the brands that want us to cry. American Greetings showing a young woman dealing with infertility. JetBlue getting children to remind their parents that Read full story › Source: The Drum...
Read MoreBy Matt Hill No one wants to look like a plank when talking about the video landscape. It’s a hot topic full of hype, stats, launches, boasts and innovations. The noise can sometimes drown out the nuance. You need to keep your video marketing game tight. The latest news in the world of video is Netflix’s Q2 results, out last week. They were better than forecast with the subscription video on demand (SVOD) service adding 5 million subscribers to take its total number of subs worldwide to more than 100 million (a billion households have internet access). Wall Street is relieved, Read full story › Source: The Drum...
Read MoreBy Robyn Darbyshire At a time when the soft drinks market is crowded with health-conscious products, Feel Good aims to carve out its brand positioning by extending a message of positivity to women in its latest ‘all natural’ ad. The Drum went on set (and participated in the ad) to get a first-hand look at the campaign. With the launch of a new 100% natural range of flavoured water drinks, Driven Agency was tasked with bringing the Vimto-owned Feel Good brand to life with an integrated campaign. “Obviously the brand is called Feel Good, so the clue is in the name,” said Graham Drury, Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them better. This week The Drum speaks to recent Adobe recruit, Chris Duffey on tech, his favorite piece of creative and his grand dad. What was your first ever job? My first job was as an art director intern at Leo Burnett in Chicago, at 35 Wacker Drive during what felt like the coldest winter ever. That wind that blew off of Lake Michigan tore into my soul. But the projects I Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Sunday Times columnist Kevin Myers has been given the boot by the broadsheet after the British journalist wrote an article that was deemed anti-sematic and sexist. In his column in the paper’s Irish edition that has since been taken down, Myers claimed that BBC paid television presenters like Claudia Winkleman and Vanessa Feltz earned more money because of their Jewish heritage. Myers wrote: “I note that two of the best-paid women presenters in the BBC – Claudia Winkleman and Vanessa Feltz, with whose, no doubt, sterling work I am tragically unacquainted – are Jewish. Good for them.” “Jews Read full story › Source: The Drum...
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