Posts made in July, 2017

on Jul 31, 2017

By Charlotte McEleny Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting. The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view? Tripti Lochan, CEO of Southeast Asia and India at VML answers The Drum’s regular Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own marketing problem. Do you think young people want Read full story › Source: The Drum...

on Jul 31, 2017

By Shawn Lim The president and chief executive officer of Hewlett Packard Enterprise has come out strongly to debunk rumors that she was close to leaving the Palo Alto-based company to join Uber as its CEO. In posts on LinkedIn and Twitter last Friday, Meg Whitman said reports about her leaving Hewlett Packard Enterprise (HPE) and joining the ride-sharing giant have been greatly exaggerated. “Normally I do not comment on rumors, but the speculation about my future and Uber has become a distraction. So let me make this as clear as I can,” said Whitman. “I am fully committed to HPE and plan Read full story › Source: The Drum...

on Jul 31, 2017

By James Honda-Pinder Even in some Asian markets infamous for materialism, a sensory overload to conspicuous consumption is tainting the word luxury. James Honda-Pinder argues that luxury brands must look beyond badges of bling and embrace demonstrations of discernment as new frontiers upon which to re-establish the dream. Luxury’s starting point has never been about the practical. It has always been obsessed by pursuit of the extraordinary. Yet over time, the concept of luxury has become one-dimensional, tainted by associations of vulgar extravagance and regal indulgence. THE GOLD PLATED LIMOUSINE IS YOUR NEW ENEMY Nothing quite makes this point like a fleet of gold-plated Read full story › Source: The Drum...

on Jul 31, 2017

By James Honda-Pinder Even in some Asian markets infamous for materialism, a sensory overload to conspicuous consumption is tainting the word luxury. James Honda-Pinder argues luxury brands must look beyond badges of bling and embrace demonstations of discernment as the new frontiers upon which to re-establish the dream. Luxury’s starting point has never been about the practical. It has always obsessed by pursuit of the extraordinary. Yet over time, the concept of luxury has become one-dimensional, tainted by associations of vulgar extravagance and regal indulgence. THE GOLD PLATED LIMOUSINE IS YOUR NEW ENEMY Nothing quite makes this point like a fleet of gold-plated limos parked Read full story › Source: The Drum...

on Jul 31, 2017

By James Honda-Pinder Even in some Asian markets infamous for materialism, a sensory overload to conspicuous consumption is tainting the word luxury. James Honda-Pinder argues luxury brands must look beyond badges of bling and embrace demonstations of discernment as the new frontiers upon which to re-establish the dream. Luxury’s starting point has never been about the practical. It has always obsessed by pursuit of the extraordinary. Yet over time, the concept of luxury has become one-dimensional, tainted by associations of vulgar extravagance and regal indulgence. THE GOLD PLATED LIMOUSINE IS YOUR NEW ENEMY Nothing quite makes this point like a fleet of gold-plated limos parked Read full story › Source: The Drum...