Posts made in July, 2017

on Jul 31, 2017

By Reuben Webb “Can a man still be brave if he’s afraid?” ~ Brandon Stark, Game of Thrones The advertising industry has reason to be afraid. But is it because it is under threat from rogue creatives using the B word (brave) at exactly the wrong time? As far as systemic industry problems go this doesn’t sound like the worst. Seeing the client’s point of view when selling creative is certainly good advice. But on the subject of bravery, surely we need more not less? The industry is clearly still brave enough to criticise the creative community whenever it fancies. Those wayward, Read full story › Source: The Drum...

on Jul 31, 2017

By Jane Asscher It’s increasingly recognised, particularly among the millennial generation, that being ‘well’ is more than just the absence of illness and consequently we need a more holistic approach to health and happiness. While veganism remains niche, we readily place our faith in superfoods (avocado anyone?). Fitness gurus are Instagram royalty and the rise of adult colouring books has secured mindfulness a place in the mainstream. There are five universal factors which ‘differentiate a thriving life from one spent suffering’ according to Wellbeing: The Five Essential Elements. Beyond our physical wellbeing, we need satisfaction from how we occupy our time (career wellbeing) and Read full story › Source: The Drum...

on Jul 31, 2017

By Michael Moszynski As we enter the holiday season I thought it would be timely to review how different tourist boards lay out their pitch to get a higher share of the global travel market. Some years ago when my creative partner, Alan Jarvie, and I were at M&C Saatchi we got to work on what was perhaps the world’s toughest marketing brief: how to get people to get back on a plane to visit the US after 9/11. Alan’s brilliant solution “You’ve seen the movie, now visit the set” leveraged all the imagery that was already in people’s heads about America, Read full story › Source: The Drum...

on Jul 31, 2017

By Jessica Goodfellow Discovery Communications has signed a deal to buy Scripps Networks Interactive in a cash-and-stock transaction valued at $14.6bn, a deal that will push the TV giant’s reach to nearly 20% of ad-supported pay-TV audiences in the US, it claims. The transaction, expected to close in early 2018, will see Discovery pay Scripps shareholders approximately $90 a share, representing a 34% premium to the company’s most recent closing price. It will see Discovery’s assets, which includes Discovery Channel, TLC, Animal Planet, and Eurosport, combined with Scripps’ channels, including HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel Read full story › Source: The Drum...

on Jul 31, 2017

By Sean Larkin The above is one that has been one of the key questions bubbling under the surface of the digital industry since the introduction of interfaces such as Apple’s Siri, etc, came on to the market. With Amazon’s Alexa winning the lion’s share of the plaudits at this year’s Consumer Electronic’s Show (CES), and followed quickly by the likes of Google Home, etc, the urgency to resolve such a quandary is clear. For instance, to copy and paste the current default mode for monetizing desktop search engines, ie a search term is entered with both paid-for and organic results returned in Read full story › Source: The Drum...