Posts made in July, 2017

on Jul 31, 2017

By Marc Brownstein I recently invited a friend (Bill) and author of a new ‘How To’ business book to come speak to my agency, and share insights from his marvelously successful career. After I read his book, much of the advice resonated with me and applied to the marketing services industry as well. The event was well attended and interactive. My team peppered Bill with questions and—at one point—he looked at me for an answer. It’s not that the question was so hard; the situation it painted was. Afterwards, Bill turned to me and said, “Man, are you in a tough business!” To which Read full story › Source: The Drum...

on Jul 31, 2017

By Luke Lanchester Nearly half a million aeroplanes were lost during World War II. To put that into perspective, it’s estimated that there are only 25,000 planes in service worldwide today. With the young bomber crews averaging a less than 30% success rate, anything that could be done to reduce losses was of paramount importance. Now imagine you’re a general looking to improve your odds in the war. Each day planes come limping home, their fuselages riddled with bullet holes and you have to decide how to allocate your limited supply of metal in order to repair them. So the question is, where do Read full story › Source: The Drum...

on Jul 31, 2017

By Jessica Goodfellow The Professional Golfers’ Association (PGA) has struck livestreaming deals with Twitter and online sports publisher GiveMeSport to expand the reach of the PGA Championship outside of traditional TV broadcasting. The BBC won the race for live UK coverage of the US PGA Championship in July after the organiser opted not to renew a deal with Sky Sports in favour of a “multi-platform” alternative. But critics – chiefly R&A’s chief executive Martin Slumbers – have branded BBC’s golf coverage as “tired and outdated”. To ensure the August championship reaches as many eyeballs as possible, BBC coverage will Read full story › Source: The Drum...

on Jul 31, 2017

By Danielle Gibson Programmatic is expanding and growing more and more complex each year. The Financial Times (FT) global head of programmatic, Jessica Barrett believes that it is important that it does not do anything to add latency to it’s pages as it cannot affect the user experience. In April, FT launched their new website, which claims to be the fastest loading news website in the world and saw an increase in reader engagement hit as high as 30%. Last year, The Drum Digital Trading Awards US were launched and it is back for 2017 with Barrett being one Read full story › Source: The Drum...

on Jul 31, 2017

By Naomi Taylor Hybrid, owner of digital brands Study International, Asian Correspondent and Travel Wire Asia, has rebranded after eight years as Hybrid News Group. The international exercise was completed in partnership with London brand consultancy, Underscore, with an objective of creating a collective identity for the group, following rapid growth into a full service, global multimedia company. The rebranding across offices in Sydney, Kuala Lumpur and Bristol completed in a name change to Hybrid to reflect evolution from a small-scale news bureau into a place where traditional and contemporary communications merge – independent journalism combining with progressive digital content. The Read full story › Source: The Drum...