Programmatic is expanding and growing more and more complex each year. The Financial Times (FT) global head of programmatic, Jessica Barrett believes that it is important that it does not do anything to add latency to it’s pages as it cannot affect the user experience.
In April, FT launched their new website, which claims to be the fastest loading news website in the world and saw an increase in reader engagement hit as high as 30%.
Last year, The Drum Digital Trading Awards US were launched and it is back for 2017 with Barrett being one Read full story ›
Source: The Drum
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