By Naomi Taylor

Hybrid, owner of digital brands Study International, Asian Correspondent and Travel Wire Asia, has rebranded after eight years as Hybrid News Group. The international exercise was completed in partnership with London brand consultancy, Underscore, with an objective of creating a collective identity for the group, following rapid growth into a full service, global multimedia company.

The rebranding across offices in Sydney, Kuala Lumpur and Bristol completed in a name change to Hybrid to reflect evolution from a small-scale news bureau into a place where traditional and contemporary communications merge – independent journalism combining with progressive digital content. The Read full story ›

Source: The Drum