By Naomi Taylor Wagamama is set to launch its latest youth campaign Katsumama, with London based creative agency Mox. Mox has created a student strong, social campaign to coincide with National Katsu Curry Day and freshers’ week. The campaign aims to engage students throughout the week with a bold and playful video featuring Wagamama’s new figurehead ‘Katsumama’. Loading… Katsumama is offering students who have hit freedom too hard her Ultimate Hangover Cure giveaway, playing into the hands of freshers. Mox wanted to create a character for Wagamama; one who can own their conversations with students and put Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow While marketers have demanded digital giants increase their third party measurement partners amid anger they ‘mark their own homework’, new research reveals that agencies aren’t heeding their own advice, with less than a quarter (24%) of mobile media planners using third parties to measure and validate their data. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad buyers in the UK on whether they are using third-party validation for viewability, brand safety, and fraud and the importance they place on this verification. The research finds Read full story › Source: The Drum...
Read MoreBy John McCarthy Media mogul and Playboy founder Hugh Hefner has passed away at the age of 91 in his home. The founder of the iconic men’s magazine died on Wednesday night (27 September). He leaves behind his wife Crystal, who was sixty years his junior, and his four children, Christie, Marston, David and Cooper, who holds a lead role at Playboy as chief creative officer. Hugh passes the torch to son Cooper, who last year made the decision to ditch (and return to) nude models in an attempt to modernise. Cooper paid tribute to his father, claiming that Read full story › Source: The Drum...
Read MoreBy Ian Burrell Is the advertising industry so instinctively conservative that it treats new product launches with ingrained suspicion? And is it so cautious that it goes queasy at the sight of overt political content? I ask these questions because when I pick up the latest edition of the New European – widely seen as one of the most successful innovations in UK news publishing in the last 18 months – I cannot see a single branded advertisement. Not one. Just three pages of house ads and a half-page promo for next Sunday’s #StopBrexit march at the Tory conference with a call to “Bring Read full story › Source: The Drum...
Read MoreBy Danielle Long Production company The Sweet Shop has launched a Shanghai office appointing Laura Geagea as managing director. The move makes The Sweet Shop one of a handful of international production companies to operate out of Shanghai and is a response to the booming production industry in China. Geagea is an experienced producer who has worked across Asia as The Sweet Shop Asia’s executive producer for Asia MENA and has recently produced spots for Volkswagen, Tiger Beer and TD Ameritrade. Paul Prince, founder and CEO of The Sweet Shop said: “Our Shanghai office will play a dynamic role in providing quick fire response and creative Read full story › Source: The Drum...
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