Posts made in September, 2017

on Sep 28, 2017

By Taruka Srivastav Deezer, the digital music streaming service has extended its partnership with TalkSport, global audio partner of the Premier League in APAC to capture the growing sports market. As part of the partnership, users in Australia and Malaysia can now access all the English Premier games. Also they will have full access to all English Premier League Games including pre-match, half-time and post-match programming and there is live commentaries in English for users in Australia. There will be live commentaries in English and Bahasa Malay for users in Malaysia. Deezer subscribers will also have access to all football related Read full story › Source: The Drum...

on Sep 28, 2017

By Danielle Long Holiday Inn China has launched a campaign crafted entirely of real experiences of its guests and staff. The Moments of Joy campaign features Chinese travellers and Holiday Inn staff sharing their experiences of the brand from China and abroad. The campaign kicks off with an ad featuring the story of a long-standing Holiday Inn customer, Kong Jia, who has been a member of the group’s IHG Rewards Club for 23 years. A short film tells the story of Jia and the Kong family as they share their travel experiences. The campaign also includes an out-of-home component including a 3D ‘Smile Sofa’ installation at Read full story › Source: The Drum...

on Sep 28, 2017

By Danielle Long Alibaba has increased its investment in logistics company Cainiao as it continues to ramp up its ‘New Retail’ strategy globally. The e-commerce giant has invested RMB5.3 billion (US$807 million) to increase its ownership from 47% to 51%, giving it a majority stake and increasing its board representation to four out of seven seats. The move is part of Alibaba’s mission to create a global logistics network that can fulfil orders in China within 24 hours and within 72 hours anywhere in the world. In a bid to achieve this, Alibaba plans to invest RMB100 billion (US$15.2 billion) over the next five years to Read full story › Source: The Drum...

on Sep 28, 2017

By Haley Velasco As advertisers and marketers take to New York City this week, Gatorade used its AdWeek New York time to announce its first scripted series and a partnership with multi-channel network, Awesomeness, who will create the content. In a six-episode series called Versus, the series will feature girl lacrosse players, with the hope of creating a compelling story and supporting young women in sports. During the session, titled “Creating Content to Inspire a Generation,” Kenny Mitchell, head of consumer engagement at Gatorade, brought attention to the company’s research and the statistic that girls, ages 7-18, quit sports at a rate of Read full story › Source: The Drum...

on Sep 28, 2017

By Taruka Srivastav As a result of heavy mobile investment, Digital ad spend in six Southeast Asia cities – namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam – will increase by double digits in 2017 and 2018, according to eMarketer. Mobile ad spend will surpass $2.20bn and account for nearly 69.0% of digital ad expenditures by 2021, the report stated. Indonesia, Philippines and Vietnam will see the strongest growth in mobile ad spending bolstered by heavy smartphone adoption among the countries in Southeast Asia. Indonesia will increase outlays by 80.0%. Loading… An earlier report by<a target=_blank Read full story › Source: The Drum...