By John McCarthy Hugh Hefner, late on Wednesday night, passed away in his home at the age of 91, leaving his family and the media, rifling through his heritage as cultural giant for around half a century. While paying his respects, Playboy chief creative officer Cooper Hefner credited his father with supporting free speech and the civil rights movements as his built his media empire, but it is little known that in later life, Hefner indulged in a few prominent ads. His recognisable loungewear and desirable playboy lifestyle helped connect with audiences with the desired level of humor. Across his body of work, Read full story › Source: The Drum...
Read MoreSocial agency Media Bounty announces collaboration with Tamlo to service Japanese businesses targeting UK and Europe
By Michael Feeley Creative social media agency Media Bounty has announced a tie-up with Tamlo, a British subsidiary of successful Japanese content marketing business Tam Co. Ltd. Media Bounty will be collaborating with Tamlo to develop social media marketing services for Japanese businesses looking to strengthen their position in the UK and Europe. Tam Co. Ltd was founded in 1992 in Osaka, and has further offices in Tokyo, Singapore and San Francisco. It launched into the UK as Tamlo in May 2017 – a significant move given the recent meeting between Theresa May and Japanese Prime Minister Shinzo Abe, which firmly hinted at Read full story › Source: The Drum...
Read MoreBy John McCarthy UK ad watchdog the Advertising Standards Agency (ASA) has revealed figures on its performance, revealing that it has secured the amendment or withdrawal of a record number of ads. Some 3,034 ads were the focus of ASA decisions in the first six months of 2017, up a whopping 88% on the same period in 2016. However, across 20% less complaints than the year prior, cases were up 11%, tallying at 13,131 against 9,486 complaints respectively. The ASA has put this down to the controversial twerking MoneySuperMarket ad that prompted almost 1,000 complaints, an anomaly that spiked results. On the Read full story › Source: The Drum...
Read MoreBy Andy Black Cardiff-based agency, S3 has fired another clear signal of intent to the advertising industry with the announcement of new commercial director, Mike Webb. Boasting nearly 20 years’ advertising experience, Webb has joined the agency following stints at media owners, Disrupt Outdoor and Exterion. “We’ve got a fantastic array of teams – media, creative, digital, PR – here at S3, and I’m just looking forward to selling the whole 360°, S3 package,” says Webb. Webb’s appointment ticks off a 2017 objective of S3‘s chief executive officer, Matt Jones. He said: “I’ve known Mike for the best part of Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign ‘Run, Hide, Tell’ in the hope of educating the younger demographic about what to do in the event of a terrorist attack. The collaboration sees a number of celebrities with a tough reputation each showing their support, such as Bear Grylls, Jade Jones and Ant Middleton. In the 45-second video, each person explains how they have used their strength and ability over the years and how despite this, teens should always “run, hide and tell” when faced with a threat. Loading… The Read full story › Source: The Drum...
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