Posts made in January, 2018

on Jan 25, 2018

By Christian Solomon For most people, jumping onto a search engine to search for a product or brand has been the usual behavior for many years. Where to buy the product for the best price, where to find the product, what are the product reviews, how does the product compare to others… These are all commonly searched questions when considering or finding out more about a product on a search engine. They have been for many years, since Google really kicked off back in the early 2000’s globally and since Baidu followed and took control of the China market. Well, in China that behavior has Read full story › Source: The Drum...

on Jan 24, 2018

By John Glenday Facebook’s long-awaited move to weed out ‘untrustworthy’ sources from its news feed has arrived, in the form of a dinky survey spanning a mere two questions. Users will first be asked a straight yes or no question as to whether they recognise a set of websites. Thereafter users will be asked to what extent they trust each of the presented domains on a sliding scale from ‘entirely’, through ‘a lot’, ‘somewhat’ and ‘barely’ to ‘not at all’. The brief poser was dreamed up internally as a means of overhauling the social networks much criticised news feed, which has taken a Read full story › Source: The Drum...

on Jan 24, 2018

By Rebecca Stewart Google-owned YouTube has unveiled its annual ranking of the year’s most popular ads, crowning its parent firm’s ‘Unquestioning’ ad promoting the Pixel 2 phone as the winner among UK viewers. The campaign, which was developed by global creative shop Droga 5 and UK agency BBH, trumped John Lewis’ divisive ‘Moz the Monster’ Christmas ad to claim the top spot. YouTube compiled the list by using by using an algorithm that that factored in organic and paid views, watch time and audience retention. Google’s high-octane film clocked up over 10m views in 2017, imploring consumers to ‘ask more’ of Read full story › Source: The Drum...

on Jan 24, 2018

By Stephen Lepitak < WPP has said that it will no longer support the annual President’s Club dinner in London in light of a report on the behavior of attendees at the lavish event. The Financial Times reported yesterday that this year’s black tie business event was attended by 360 prominent individuals, which included WPP taking a table, hosted by European chief operating officer Andrew Scott. The evening was hosted by David Walliams, with other attendees understood to have included Dragon’s Den’s Peter Jones and Arcadia Group’s, Phillip Green. The FT reported that it secured two undercover reporters as hostesses at the event which Read full story › Source: The Drum...

on Jan 23, 2018

By Katie Deighton The proposed merger of Sky and 21st Century Fox would not be in the public interest due to media plurality concerns, the UK’s Competition and Markets Authority (CMA) has provisionally ruled. The CMA was investigating Fox’s proposed takeover of the telecoms firm on the grounds of commitment to broadcasting and media plurality, after a referral from the Department of Culture, Media and Sport in September. It found the deal to fall down on the latter, despite the body noting that Fox ‘has a genuine commitment to broadcasting standards in the UK’. The authority said the deal would likely operate against Read full story › Source: The Drum...