Posts made in February, 2018

on Feb 22, 2018

By Ian Burrell After 100 years of publishing, Forbes is making its biggest move into Europe with a new London base and major expansions of editorial resources, live events and branded content production. At the same time, the famous American business title has made an increased bet on its contributor model of driving digital traffic by publishing articles from external experts – despite global news site HuffPost having scrapped its own blogger network on the basis that large open platforms with unpaid writers can “undermine democracy”. Forbes has committed to paying all its contributors. In interviews with The Drum, Forbes chief executive Mike Read full story › Source: The Drum...

on Feb 21, 2018

By Shawn Lim Deezer has improved on its offerings in Singapore after announcing a partnership with Singtel Music to provide subscribers with unlimited music without local data charges. The music platform will be offering music lovers access to its different music packages through Singtel’s platform, as well as access to 53 million songs, 40,000+ pieces of audio content and its signature feature Flow. “Singtel Music has been offering its customers a wide array of music in the past two years,” said Diana Chen, vice president for mobile marketing, consumer Singapore, at Singtel. “Through this latest partnership with Deezer, we’re making music Read full story › Source: The Drum...

on Feb 21, 2018

By Taruka Srivastav Star India has won the rights for audio-visual production services for Indian Premier League (IPL) and Board of Control for Cricket in India (BCCI) domestic cricket for the 2018-19 season. The BCCI had invited Request for Proposal (RFP) documents for services relating to the live production of all matches for IPL Season 2018 and domestic cricket season 2018-19. The service agreement and the contract term will cover one season of the IPL (2018) and one season of domestic cricket (2018-2019). Amitabh Choudhary, acting honorary secretary, BCCI said: “The BCCI, however, reserves the right to extend the term for one more Season Read full story › Source: The Drum...

on Feb 21, 2018

By Taruka Srivastav Amazon India has signed a memorandum of understanding (MoU) with Uttar Pradesh’s Khadi and Village Industries Board to sell Khadi (handspun fiber clothings) products online. As part of the agreement, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to Amazon customers across the country under the brand of UP Khadi. The partnership further pushes Indian government’s ‘Make in India’ initiative. The portfolio online will consist of products such as khadi shirts, kurtas, dhotis, towels and gourmet food which has a tremendous potential and demand in urban areas. Uttar Pradesh’s Khadi and Village Industries minister Read full story › Source: The Drum...

on Feb 20, 2018

By Danielle Gibson The Drum Roses Creative Awards strive to find the hidden gems in advertising, design and digital. We speak to some of the judges for 2018 to talk about how creativity and technology are converging in the ever-changing landscape. From Snapchat, to AR and VR, to Facebook newsfeeds filled with bountiful creative led posts, it’s not hard to see that creativity is merging with technology. But are we in danger of losing the story behind the concept when applying technology? Our Drum Roses Creative Awards’ judges discuss this and more. Creativity is at the heart of all marketing, but how Read full story › Source: The Drum...