Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Inside Forbes – the century-old title behaving like a startup in its bid to crack Europe

on Feb 22, 2018 | 0 comments

By Ian Burrell

After 100 years of publishing, Forbes is making its biggest move into Europe with a new London base and major expansions of editorial resources, live events and branded content production.

At the same time, the famous American business title has made an increased bet on its contributor model of driving digital traffic by publishing articles from external experts – despite global news site HuffPost having scrapped its own blogger network on the basis that large open platforms with unpaid writers can “undermine democracy”. Forbes has committed to paying all its contributors.

In interviews with The Drum, Forbes chief executive Mike Read full story ›

Source: The Drum