By Taruka Srivastav Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes. The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that is four elements at Kanan Devan Hills namely Earth, Fire, Wind and Water. The webisodes featuring their trip will be released every week on Tata Tea Kanan Devan’s YouTube channel. In addition, Tata Tea has also introduced a game format called Truzzle which means ‘Treasure+Puzzle’ Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian sports Game brand Dream11 has appointed Happy mcgarrybowen to create their new brand identity. Happy mcgarrybowen will redesign the brand’s logo and will also create a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication. Happy mcgarrybowen has already created the visual imagery, iconography, logo animation for Dream11 with the aim to ensure consistent user experience. Vikrant Mudaliar, CMO, Dream11 said, “We found Happy mcgarrybowen’s design strategy true to our brand’s ethos, and their experienced team came with a dynamic & youthful vibe – everything that we wanted to take our brand identity to Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav BIC Cello’s latest ad in India ‘Surprise Test’ highlights how parents putting pressure on their children during exam time leads to the child being stressed. Tanveer Khan, director of marketing, BIC Cello India said: “Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging words make a lot of difference and have a great impact on children’s minds and hearts. Encouragement boosts their confidence and helps the child perform better.” The short film commences by portraying a scenario in which parents unknowingly pressure their children to perform Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Actor Pierce Brosnan has claimed that he was cheated by the the Indian Pan Masala (tobacco) brand because Pan Bahar didn’t reveal to him the hazardous nature of the product. The former James Bond star came under fire earlier for appearing in an Indian advertisement in which he promotes a product commonly associated with a highly addictive form of chewing tobacco, known for its addictive psychotropic effects. He was also given a show cause notice by the Delhi Government. The Delhi government further asked the Pan Masala brand to explain why appropriate punitive action was Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav India’s growing economy is paving way for more foreign brands to expand in India and street wear brand Vans has already stepped firmly onto the Indian soil. Boosted by the Indian government’s push towards a cashless economy and Digital India initiative, India’s retailing sector has already surpassed China with an expected growth of $1.3tn by 2020, according to a report by Indian Brand Equity Foundation (IBEF). The Drum spoke with Rahul Ashok, Vans India business head about theVans marketing strategy in India as it skates along the projected boost in commerce. Vans recently marked the International Women’s Day <a target=_blank href="http://www.thedrum.com/news/2018/03/02/vans-gets-its-skates-global-brand-campaign" Read full story › Source: The Drum...
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