Posts made in March, 2018

on Mar 10, 2018

By Taruka Srivastav A group of people who follow Hinduism have vented their fury towards Adidas Originals new Holi inspired collection launched in collaboration with Pharrell Williams. The protest is being spearheaded by Rajan Zed, president of Universal Society of Hinduism who demands an apology from Adidas and Pharrell Williams and wants them to rename the Holi shoes. The new collection titled ‘Hu Holi’ was launched last week and ranges between $95 and $250 on Adidas website; five of which are “coming soon”, six are “new” and one is “sold out”. Holi known as the ‘festival of colours’ is celebrated by Hindus in Read full story › Source: The Drum...

on Mar 10, 2018

By Taruka Srivastav A native content marketing platform called Dianomi has taken a £6.3m investment of patient capital investment from The Business Growth Fund (BGF). The investment will support Dianomi’s growth and expansion plans internationally in North America, Germany and the APAC region and increase its sales and data analyst teams. It further aims to build on its expertise in providing monetisation solution for publishers’ editorial content and data-driven distribution for advertisers. As part of the deal, Dianomi has appointed Mike Kelly, CEO of KNV, as non-executive chair Rupert Hodson co-founder and CEO said: “The investment from BGF will help us address the growing demand Read full story › Source: The Drum...

on Mar 10, 2018

By Minda Smiley DC Comics is hosting a superhero-filled pop-up experience for the whole of SXSW in Austin, Texas. The activation, which is open to both SXSW attendees and the public, is primarily promoting the upcoming series Krypton, which is premiering on Syfy on March 21. Set two generations before the destruction of Superman’s home planet Krypton, the show will follow his grandfather as he “fights to redeem his family’s honor and save his beloved world from chaos.” DC Comics is also using the SXSW activation to celebrate Superman’s 80th birthday as well as the 1,000th issue his comic series. Attendees Read full story › Source: The Drum...

on Mar 9, 2018

By Bennett Bennett Major League Baseball (MLB) and Facebook today unveiled a newly expanded partnership for the 2018 MLB season, highlighted by what it calls is a “historic” agreement to produce and broadcast one game every week to a global audience on Facebook. In a unanimous vote from all 30 MLB teams, 25 games are to be broadcasted exclusively on Facebook Watch in the United States via the MLB’s Live show Facebook page – marking the sports league’s first digital-only national broadcasts. Every game also will be available globally on the show page, excluding select international markets. In a Read full story › Source: The Drum...

on Mar 9, 2018

By Danielle Gibson The Drum Search Awards 2018 judging has been and gone and the nominations can now be announced. This year’s submissions saw a mix of categories stand out to the judging panel including, Rising Star, Best Use of Data, Best B2C Campaign, Best Retail/eCommerce Campaign and Best Financial Services Campaign. According to GoCompare head of external communications, Anders Nilsson, the judging has been a really difficult process as the standard from the entries has been very high. Google agency head, Oliver Illing said: “The Rising Star category was the hardest to judge because the bar was set so high. It was really Read full story › Source: The Drum...