By John Glenday Calls are mounting for Facebook CEO Mark Zuckerberg to personally take charge of one of the biggest crises to befall the social network as regulatory bodies on both sides of the Atlantic clamour for answers in a data scandal which threatens to engulf it. Zuckerberg has thus far remained tight-lipped amidst reports that the user data of up to 50m individuals had been misused by Cambridge Analytica, which utilized this unauthorized information to help promote Donald Trump in the US election. This data was harvested by University of Cambridge professor Aleksandr Kogan who created a personality Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Salesforce has agreed to buy MuleSoft for an enterprise value of approximately $6.5bn to bolster innovation. Salesforce and MuleSoft look to accelerate customers’ digital efforts by enabling them to unlock data across cloud apps and devices to make smarter, faster decisions and create differentiated connected customer experiences. Salesforce will begin with an exchange offer to acquire all of the outstanding shares of MuleSoft. The transaction is expected to close in the second quarter of Salesforce’s fiscal year 2019, ending July 31, 2018. Marc Benioff, chairman and chief executive officer (CEO), Salesforce said: “Every digital transformation starts and ends with the customer. Read full story › Source: The Drum...
Read MoreBy Doug Zanger How can technology be put to better use to engage ever-aging generations and the world at large? At the Speakeasy in Austin with Karmarama , The Drum invited seven industry professionals, ranging in ages and professional and personal experiences to talk about the issue. A telling statistic around the world’s aging population is that, according to healthage.org, one in 10 people are over the age of 60. In 2050, there will be more people over the age of 60 than between the ages of zero and 14. The ramifications of this development are striking, as is Read full story › Source: The Drum...
Read MoreBy John McCarthy New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will have no ingredient information. Instead drinkers are given a Shazam QR code that will deliver them to an experience that lets them explore the whisky and its tastes, all in the spirit of decoding the ingredients. Users are taken into a virtual room where they will Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has shared its first reactions to a developing data scandal which threatens to engulf the social network following media reports alleging that user data from 50m US Facebook profiles had been harvested by Cambridge Analytica – a London-based data analytics firm which worked on both the Trump election campaign and Brexit vote. Vice president of marketing Carolyn Everson admitted that she was ‘outraged and beyond disturbed’ by the reports while addressing the ShopTalk retail conference, adding: “If the allegations are true, this is an incredible violation of everything Read full story › Source: The Drum...
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