By Kyle O'Brien A touching and empowering animated film is calling attention to students with Down syndrome and it is set to debut on World Down Syndrome Day, March 21. Publicis New York and CoorDown, Italy’s national organization for people with Down syndrome, looks to change the conversation around Down syndrome with the short film, Lea Goes To School, which addresses inclusive education. The film is presented as an animated children’s storybook and features voiceover by Grace, a 11-year old student with Down syndrome. Lea Goes to School is the story of a little girl with Down syndrome as she sets off on her Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Snap wants to fine-tune its native e-commerce offering in 2018, with its global director of product management Peter Sellis telling The Drum there’s potential to marry its unique AR capabilities with the ability shop in-app. Snapchat flexed its commerce muscle earlier this month when it partnered with Nike for a special pre-release of its Air Jordan III Tinker. Attendees of Nike’s post-NBA All Star game party were able scan exclusive Snap codes to open the app and purchase the shoes in minutes within its walls; the sneakers sold out in 23 minutes. “E-commerce is something we’ve tread carefully Read full story › Source: The Drum...
Read MoreBy Shawn Lim Turner International has launched a new digital advertising unit called ‘T1′ to connect global advertisers based outside of the United States with its audiences. Led by Rani Raad, president of CNN International Commercial (CNNIC), T1 will combine Turner’s international digital advertising capabilities into a single division and complement advertising sales, as well as CNNIC’s operations across Latin America, EMEA and APAC. Turner is keen for T1 to offer brands a suite of creative and data-driven advertising solutions, pre-roll and display inventory across its digital portfolio, and increase monetisation opportunities around digital properties. “T1 is the embodiment of the ‘One Turner’ philosophy Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions With… Amelia Torode, founder of The Fawnbrake Collective. What was your first ever job? I’ve always worked, always wanted financial independence even at a very young age I was babysitting the kids in our street, but my first real job where I got a weekly pay packet was as newspaper delivery girl. I delivered the local free-sheet that Read full story › Source: The Drum...
Read MoreBy Jamie Riddell With SXSW now over for another year, Jamie Riddell, co-founder of BirdSong Analytics, offers his take on his favourite five moments from attending the festival in Austin. Immersive Experiences I didn’t queue for Westworld but focused on Ready Player One. This immersive experience took you inside Parzival’s room before entering a vast area complete with Iron Giant statue a thumping eighties soundtrack and a time machine. For me, getting a picture taken in the DeLorean will be a lasting memory. Loading… The Calibre of Speakers The number and quality of speakers was insane. On the list to Read full story › Source: The Drum...
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