Posts made in March, 2018

on Mar 19, 2018

By John McCarthy The Camp Nou, one of football’s elite arenas and the home of Barcelona FC, can now be toured on the Rakuten Viber messaging app. Dugout, which has made its name creating behind-the-scenes content for football clubs, has now got together with the club and its sponsor Rakuten to build experiences around the historic stadium and its museum, all designed to drive and engage users on Rakuten Viber. This classic slice of footballing history is reportedly the third most visited museum in Spain. The content looks to serve as a taster and drive more traffic to the stadium with the Read full story › Source: The Drum...

on Mar 17, 2018

By Matthew Barnes This is a message for Marc Pritchard. Thanks for putting agencies on notice. It’s long over due. Our product has lost its value. It’s generally an overpriced, under-cooked, slow to market relic from a forgotten age when CMOs weren’t yet invented and, apparently, we used to have long lunches and play golf with the CEO. Strange as it may sound, there is a whole community of dedicated creative people who completely agree with you. They’ve been calling for a fundamental change in how we price our product and how companies like yours buy it, for a decade or Read full story › Source: The Drum...

on Mar 17, 2018

By Taruka Srivastav Facebook has announced that it suspended Cambridge Analytics and Strategic Communication Laboratories (SCL) Group from its platform for fraudulently obtaining Facebook user data and then using it to run election ads on US president Donald Trump’s behalf. Facebook justified its move as a step towards the protection of user information as SCL/ Cambridge Analytica further violated Facebook’s policies. It has further introduced a process whereby all apps requesting detailed user information will go through Facebook’s App Review process, which requires developers to justify the data they’re looking to collect and how they’re going to use it – Read full story › Source: The Drum...

on Mar 17, 2018

By Taruka Srivastav David Attenborough has joined the likes of Al Gore, Sir Mo Farah and Dame Judi Dench to support The Trash Isles campaign. The Trash Isles was created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation. It has been attracting big names to the cause and it now has the support of more citizens than 27 other countries’, having overtaken Samoa in population size and breathing down Iceland’s neck. The campaign has been described as “An innovative way to raise awareness of a problem that is often not seen” Read full story › Source: The Drum...

on Mar 16, 2018

By Gracie Page It’s likely that by now you’ve now heard the word Vero, the platform being lauded as the ‘new Instagram’ all over the internet. The app, which launched in 2015, shot to social fame last week after 500,000 users joined Vero in just 24 hours. This sudden growth is supposedly due to a mass exodus towards the platform by influencers in the tattoo and cosplay communities. What’s so special about this platform and what’s in it for brands? And why should you take a moment to breathe before panicking about how you’re going to jam yet another channel into your integrated Read full story › Source: The Drum...