Posts made in April, 2018

on Apr 23, 2018

By Danielle Long Chinese consumers will spend more time on their mobile devices than watching TV this year, according to new research from eMarketer. The research reveals adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, which will account for 41.6% of their daily media time. The figure, which is up 11.1% over last year, sees mobile usage overtake TV usage in China, which dropped 2%. eMarketer predicts adults will spend 32 minutes per day watching TV in 2018 accounting for 39.8% of daily media time. Digital video viewing is one of the key driver of increased mobile time, Read full story › Source: The Drum...

on Apr 23, 2018

By John Glenday UK ad viewability statistics have registered a welcome increase in the latest survey to be compiled by ad verification firm Meetrics for its latest quarterly benchmark report, capping a run of upward movements. It found that the proportion of banner ads meeting minimum viewability guidelines rose from 56 to 59% over the first quarter of 2018, capping four consecutive quarters of growth for the closely watched metric. Despite clawing back some lost ground, the UK remains well behind many of its continental peers, with Austria, Sweden, Italy, Germany and France all beating Britain in this important Read full story › Source: The Drum...

on Apr 23, 2018

By Katie Deighton Welcome to The Drum Creative Works, supported by Workfront. As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. Show Read full story › Source: The Drum...

on Apr 21, 2018

By Taruka Srivastav Twitter announced that it has banned ads from Moscow-based Kaspersky Lab, citing that cyber-security company’s business model conflicts with its advertising rules and due to US government’s decision to ban agencies from using Kaspersky software over spying fears. Meanwhile, Lab’s co-founder Eugene Kaspersky in an open letter to Twitter chief executive Jack Dorsey mentioned that he unexpectedly received an email from Twitter in January this year, informing Lab about an advertising ban on all its official accounts where it announces new posts on its various blogs on cybersecurity Eugene Kaspersky wrote: “We haven’t violated any written – or unwritten – rules, Read full story › Source: The Drum...

on Apr 21, 2018

By Taruka Srivastav Vice Media has launched in India with the aim of reaching the Indian youth population through a partnership with Times of India Group. Vice India will bring content to everyone in India, primarily in Hindi and English. Vice will be producing and distributing local programming for digital, mobile and linear platforms. Vice India has further introduced all of its digital brands under the Vice.com banner and will leverage the Times of India portfolio. Vice India’s local content will span across topics like food, music, politics, sports, sex, identity, nightlife, arts, and comedy. As part of it operations, It has opened new offices Read full story › Source: The Drum...