By Taruka Srivastav Former Yahoo chief executive officer Marissa Mayer returns with technology business incubator, Lumi Labs, with colleague Enrique Munoz Torres. In an interview to the New York Times, Mayer stated that the Lumi Labs, based out of California, will focus on consumer media and artificial intelligence. She revealed how in Finnish, lumi means snow and how she loves snow and even had a snowflake-themed wedding. Lately, she has been meeting with different founders to understand what’s happening in the industry. Marissa Mayer resigned from Yahoo after the Oath takeover. She further told NYT about how she worked at Google for Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Twitter executive Jack Dorsey tweeted it was a ‘mistake’ to mention that Twitter will increase transparency for all ads in ‘the coming weeks’ last October Dorsey replied to a Buzzfeed reporter, who tweeted: “When Twitter said it was going to launch an Ad Transparency Center “in the coming weeks” ahead of its hearings in Washington last fall? Still no sign of it six months later.” Twitter is also looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The NBA Playoffs are going full-bore, and ESPN has once again enlisted recording artist and Grammy Award-nominee J. Cole in a new playoffs campaign. The spot features the exclusive broadcast debut of J. Cole’s song ‘ATM,’ fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records. The spot starts with a text relay of someone asking “Yo, you seeing this?” which is followed up by a slow-motion dunk by LeBron James. The text back says “Too easy.” From there, the text statements are highlighted by dunks, incredible shots and memorable Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Advertising is under pressure and holding companies must transform themselves drastically if they are to remain fit for purpose, according to Publicis Groupe boss Arthur Sadoun. His rival Sir Martin Sorrell’s shock exit from the helm of WPP has led some analysts to speculate that the once all-powerful agency conglomerates are now ripe for being broken up. But Sadoun told The Drum that his counterparts should have been rethinking their models long before the Sorrell saga stunned the industry. “Nobody should’ve waited to see what has happened at WPP to realise that yes, holding companies need to transform drastically,” he Read full story › Source: The Drum...
Read MoreBy Ronan Shields Comcast-owned NBCUniversal yesterday (April 19) announced that it has joined TV providers Fox, Turner and Viacom in the OpenAP consortium, a partnership where participants pool resources to better aid advanced TV media buying. OpenAP helps advance audience targeting capabilities by collectively harnessing members combined data capabilities to improve automated media trading on new platforms, advanced formats, cross-platform measurement, and developing a new TV ad currency. Specifically, the latest move will see NBCUniversal license its Audience Graph – a consumer targeting tool made available via its Audience Studio – fusing these audience insights with OpenAP’s standardized data sets in Read full story › Source: The Drum...
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