Posts made in April, 2018

on Apr 20, 2018

By Ronan Shields In a spirited defense of his outfit’s attempted $85bn bid to buy Time Warner before a federal court, AT&T chief Randall Stephenson said the deal will help the telecoms operator compete in the media space, countering the dominance of players such as Amazon, Facebook, and Google. Detailing his rationale for the proposed merger, which has been opposed by the Department of Justice on antitrust grounds, Stephenson denied allegations that AT&T would use control of Time Warner to disadvantage other cable companies by making itself the exclusive content distributor of Time Warner content. Under questioning from lawyers, he also said the Read full story › Source: The Drum...

on Apr 19, 2018

By Danielle Gibson The Drum can reveal the finalists to its Design Awards 2018. This year saw John Mathers, director of design, British Design Fund and Glenn Tutssel, founder, Brand Inspiration, take on the role of co-chairmen, bringing their own judging panel of industry experts they thought would make a great fit. Show me entity :: 19471 Mathers said: “We chose this panel very carefully because what wanted judges that were representative, not perhaps where the industry has been in the past, but where we want it to be in the future. “Choosing very carefully a diverse range of people Read full story › Source: The Drum...

on Apr 19, 2018

By Shawn Lim Singapore telco Starhub has ended its more than a decade-long relationship with Omnicom-owned creative agency DDB by handing its creative account to independent agency Blk J. Blk J was started in 2016 by former DDB employees Rowena Bhagchandani (managing director), Joji Jacob (group executive creative director), Khalid Osman (creative director) and Lester Lee (creative director). “We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next level. Both teams demonstrated high levels of strategic thinking and creativity in their pitches,” said Oliver Chong, vice president of Brand Experience at StarHub. “For the next leg, Read full story › Source: The Drum...

on Apr 19, 2018

By Katie Deighton Michele Oliver, Mars’ vice-president for marketing, may still cite the TV campaign (TVC) as the best way to reach her brand’s mass market, yet she’s ready to sacrifice a portion of her budget on the altar of innovation, experimentation and creative risk. Is production willing to do the same? Oliver admits that, on the whole, she gets involved “very little in production”. Although that doesn’t mean she’s so far removed from the mechanics driving the decades-long client-agency-production spiral that she’s blind to its endurance, and the problems involved in its legacy. High on her wish list of changes is the breakdown Read full story › Source: The Drum...

on Apr 18, 2018

By John Glenday The Jockey Club, the largest commercial horseracing organisation in the UK, has invited Leeds-based content agency Brawl to saddle-up as it races to deliver digital content for an all new app to aid racegoers. Designed to impart information on The Jockey Club’s 15 British racecourses the digital tool will display an array of data ranging from entertainment, runners and riders through to news, weather and results. First and foremost, however the app will serve as a mobile ticket to events and venues, streamlining the process of checking in as many as 19m horse racing each year. Abigail Sawyer, group Read full story › Source: The Drum...