By John Glenday The BBC has unveiled its latest roadmap for attaining gender equality through assembly of a task force commissioned to address the organisations gender pay gap while simultaneously increasing the number of women in leadership roles and reshaping the broadcasters office culture. Initiated by director general Tony Hall the task force will be led by BBC Scotland director Donalda MacKinnon who has vowed to use the opportunity to make big changes. Speaking to the ‘Dear 26 Year Old Me’ podcast MacKinnon explained: “When I began my career there were not many women Read full story › Source: The Drum...
Read MoreBy Shawn Lim Welcome to The Drum’s APAC Creative Works, the Ramadan special. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 June. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien To mark The Championships 2018, the All England Club (AELTC) is leveraging technical innovation to celebrate its history, telling the story of the world’s oldest tennis tournament through animation that dazzles the eyes. To honor the 150th anniversary of the All England Club, and 50 years of Open tennis, the #TakeOnHistory campaign features a 60-second animated trailer, showing the evolution of Wimbledon from its beginnings in 1877 up to the present day. It starts with an illustration of the competition in its early days, with smartly, and overly-dressed men and women, with an animated image of first champion Spencer Gore. Read full story › Source: The Drum...
Read MoreBy Mark Hadfield You do not have to look far to read that businesses are facing an uncertain economic landscape across Asia. A landscape in which brand worth has never faced fiercer scrutiny. Toys R Us is the latest stark example of what happens when people no longer want to pay what a company wants to charge them. And pressure to cut prices is stronger than ever thanks to the ever growing influence of digital transparency and retail procurement departments; last year, Amazon and Walmart asked for 10-15% price reductions from many of their suppliers, and Lazada demands a price Read full story › Source: The Drum...
Read MoreBy Jodie Stranger In the age-old ‘would you rather’ question, many of us would rather lose our hearing over our vision. We believe sight is our means of seeing our place in the world and the key to staying in control. However, as Bella Bathurst writes in her book, Sound, hearing give us other people. Your tone reveals your state of mind, your accent reveals where you come from and your past experiences. Therefore your voice is a unique part of being you. So what will the future of sound look like – not only for the communication industry but for society and Read full story › Source: The Drum...
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