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The 3 C’s that make your brand worth paying more for

on Jun 11, 2018 | 0 comments

By Mark Hadfield

You do not have to look far to read that businesses are facing an uncertain economic landscape across Asia. A landscape in which brand worth has never faced fiercer scrutiny.

Toys R Us is the latest stark example of what happens when people no longer want to pay what a company wants to charge them. And pressure to cut prices is stronger than ever thanks to the ever growing influence of digital transparency and retail procurement departments; last year, Amazon and Walmart asked for 10-15% price reductions from many of their suppliers, and Lazada demands a price Read full story ›

Source: The Drum