By Jamie Bailey

Ever shared an article on social media after reading only its headline? Jamie Bailey of Ledger Bennett explains that slowing down can be key to making meaningful content

“Polar bears face starvation threat as ice melts.”

What’s the point of a headline? To give the newspaper reader a clear picture of an event.

That’s a good newspaper headline because the message has been shared concisely and clearly. You don’t really need to know anything else. You can infer that the melting ice results in a lack of food for polar bears. It doesn’t take much work.

But there’s a big difference between Read full story ›

Source: The Drum