By Ryan Dunlop

For The Drum’s health & pharma focus, Jack Ryan’s Ryan Dunlop looks at the gap between theory and practice in public health comms.

If you’ve recently had to endure time in an accident & emergency waiting room (or even just a hospital visit), then you’ll have been subject to leaflet overload, poster fatigue, and a mismatch of communication styles, from cringe-worthy animations to stock images that belong in old PowerPoints that never see the light of day.

This is the reality of health communications, whatever the theory we talk about at a higher level.

The way that Read full story ›

Source: The Drum