Posts made in June, 2018

on Jun 30, 2018

By Taruka Srivastav Renault is urging people to be proud of and flaunt their secondhand vehicle with two humorous ad films. The campaign titled ‘Renault Occasions’ conceptualised by Publicis Counseil features two films – ‘Plane’ and ‘The Drive’. The episodes are a continuation of “Lunch at Step-Parents” and “The Apartment” series , and are made by Didier Barcelo (Henry production). ‘Plane’ features an airline pilot announcing his flight and taking every opportunity to talk at every turn of his used Megane, which surprises and confuses the passengers. ‘The Drive’ showcases a women who is giving her order in a drive away and finding all Read full story › Source: The Drum...

on Jun 29, 2018

By Bennett Bennett Independent Minneapolis-based agency Fallon appointed Patrick Figueroa and Rick Utzinger as executive creative directors and creative leads. Figueroa joined Fallon in 2012 as a digital creative director on Cadillac. Previously in New York, he had stints at kbs+ where he led work on Puma and BMW and also at Chiat/Day where he worked on early digital experiences for Sprint. At Fallon, he has continued to push digital initiatives for Talenti, Faribault Woolen Mills and StoK, as well as leading a very successful brand relaunch for International Delight. Utzinger joined Fallon Minneapolis as creative director two years ago. He was previously creative director Read full story › Source: The Drum...

on Jun 29, 2018

By John Glenday Reach (formerly Trinity Mirror) has published its first trading update since its acquisition of the Daily Express and Star from Northern & Shell at the end of February, with group revenues rising 11% over the 26 weeks to 1 July – versus a fall of 8% when the takeover assets are excluded. These figures mask a deepening print crisis however with publishing revenue to fall by 8% and print collapsing by a further 10% with digital, long trailed as the publishers saviour, rising by just 1%. This disappointing performance is borne out of a 19% decline Read full story › Source: The Drum...

on Jun 29, 2018

By Charlotte McEleny Well known high end fashion brand Moschino has inked a deal with Alibaba to launch on its Tmall Luxury Pavillion. The deal will see Moschino create a ‘flagship’ store on the invitation-only luxury shopping platform. Moschino will have access to Alibaba’s technology, exclusive platform, and insights into China’s high-end shoppers. As well as selling Moschino’s latest ranges, the store will also house an exclusive ‘Moschino x Tmall’ range of ready-to-wear items, designed by Moschino creative director Jeremy Scott. Gabriele Maggio, general manager of Moschino, said: “To win in the China luxury market, you need to win over millennials. We Read full story › Source: The Drum...

on Jun 28, 2018

By John Glenday US fast-casual chain Chipotle is embarking on a major reboot in an attempt to reverse its flagging fortunes, by simultaneously re-working its marketing strategy while closing between 55 and 65 underperforming restaurants. The two-pronged assault is being spearheaded by newly installed CEO Brian Niccol who has championed online sales as the road to salvation, implementing ‘in-app’ delivery of its products to around 2,000 restaurants by year end ahead of a much-vaunted loyalty program the following year. Chipotle remains coy about international growth, choosing instead to focus on revitalising its core US market, setting aside up to $135m in Read full story › Source: The Drum...