Posts made in July, 2018

on Jul 13, 2018

By Danielle Gibson Following a tirade of barriers for digital and and programmatic advertising over the past couple of years, where brand safety took a pivotal role in the boxing ring along with clarity, transparency and viewability, confidence in data-driven advertising took a nose dive. But is this lack of confidence just an illusion, rather than the reality, as many markets will see significant increases in digital ad spend? Ahead of his judging role at The Drum Digital Trading Awards APAC, Integral Ad Science’s (IAS) managing director, Southeast Asia, Niall Hogan spoke to The Drum about how bad reputations have the Read full story › Source: The Drum...

on Jul 12, 2018

By John Glenday Sony Pictures Entertainment has placed its marketing and distribution employees on notice after announcing that it will slash its total workforce in these areas by 5% as part of an efficiency drive. An internal memo cited by Bloomberg News justifies the losses in terms of a migration to a more global and digitally focussed business, necessitating the merger of international and domestic teams. In tandem with this reorganisation Paul Noble has been named co-president of international marketing, a role he will assume from Michael Horn, who will depart Sony. Noble will work alongside Andre Caraco who presently holds responsibility for Read full story › Source: The Drum...

on Jul 12, 2018

By Charlotte McEleny The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike. As the saying goes, if it ain’t broke, don’t fix it. So, as with the prior series, The Drum is proud to exclusively host the series in which IAB Singapore CEO and ambassador to Southeast Asia Miranda Dimopoulos asks senior industry leaders about their ride to success, while riding successfully down Singapore’s East Coast park. The series has been co-produced for the IAB Singapore by 90 Seconds, a cloud video creation platform. In Read full story › Source: The Drum...

on Jul 12, 2018

By John Glenday Comcast has raised the stakes further amidst an escalating bidding war with 21st Century Fox to wrest control of Sky, by putting forward a $34bn counteroffer of its own. The all-cash offer comfortably exceeds the revised bid of $32.5bn made by Fox, placing the ball squarely back in Rupert Murdoch’s court as the media tycoon contemplates his next move. Unless he acts fast to raise Fox’s offer once more, the prize is likely to fall into Comcast’s hands after its latest bid was recommended by Sky’s independent committee of directors. Murdoch had hoped to acquire Read full story › Source: The Drum...

on Jul 11, 2018

By Katie Deighton Flo Heiss has departed the Studio of Art & Commerce, the agency he co-founded, to join Wieden+Kennedy London as creative director. The German-born Heiss was installed as creative partner at the Studio of Art & Commerce for just shy of three years, however he is best known perhaps for leading Dare’s creative from 2000 until 2015. When he departed to launch Studio alongside Dare colleagues Mark Cramphorn and Gavin Bell, he stated he was as not interested in creating adverts for brands. Rather, he wanted to combine his love and knowledge of art to help brands Read full story › Source: The Drum...