Posts made in July, 2018

on Jul 11, 2018

By The Drum Last year’s series of The Apprentice saw Lord Alan Sugar name two winners – James White and Sarah Lynn. The latter is the founder of Sweets in the City and is set to join a fireside chat at The Drum’s annual Pitch Perfect conference in September. Lynn will tell the story of her personalised sweet gifts business, explore how she plans for growth, discuss how she finds new opportunities and reveal how the show and Lord Sugar are helping her along the way. In an exclusive interview, Lynn has spoken to The Drum about her views Read full story › Source: The Drum...

on Jul 11, 2018

By John Glenday Agency network Unlimited Group has marked the promotion of Sarah Shilling from managing partner to group chief marketing officer. With over two decades experience in brand marketing, Shilling will play a pivotal role in its marketing outreach efforts while making a strong statement about its gender equality drive. A communications and brand specialist with experience in corporate, B2B, consumer and integrated communications Shilling first arrived at Unlimited Group in 2013 following a move from PR provider Fever Unlimited. Unlimited Group managing director Michael Richards said: “Sarah has the attitude, skill, tenacity and ambition for this role and will spearhead Unlimited Group’s Read full story › Source: The Drum...

on Jul 10, 2018

By John Glenday Chinese search giant Baidu has announced the rollout of a new rewards program as part of Totem, its newly launched blockchain platform. First launched in April, Totem was first conceived in order to harness blockchain technology to root out intellectual property rights violations for pictures and images, with sophisticated AI software helping to automate the process of tracing and monitoring copyrighted pictures. Copyright holders are thus able to upload verified work to Totem to have their details permanently written into the blockchain itself for immediate protection. Branching out further from those beginnings Baidu will now offer a Read full story › Source: The Drum...

on Jul 10, 2018

By Stephen Lepitak Sir Martin Sorrell has completed his first acquisition deal with S4Capital having agreed the deal to buy MediaMonks and beating his former business WPP in the process. The deal, understood to be the largest acquisition for a creative production house, described by both parties as a ‘merger’, will see the company of 750 people globally now fall under the control of Sorrell’s new venture. According to the announcement, MediaMonks revenue stands as approximately €110m with 11 offices in 10 countries including the US, UK, Latin America, Continental Europe and Asia. WPP was understood to be furious Read full story › Source: The Drum...

on Jul 10, 2018

By Taruka Srivastav Premier League champions Manchester City FC has inked a global multi-year partnership with global water technology company Xylem. As part of the deal, Xylem will become the club’s official water technology partner and will aim to raise awareness about pressing global water challenges and solutions. Xylem will also work with Manchester City on Xylem Watermark projects, such as building water towers in communities around the world without access to clean water. Xylem which is also the partner of City group’s New York City FC, will receive branding at the Club’s Etihad Stadium on matchdays and also at the City Read full story › Source: The Drum...