By John Glenday Facebook is deepening its ties to China despite it being officially blocked in the country by establishing a local subsidiary with which to launch an innovation hub offering support to startups and developers. One of a network of such hubs to be launched globally in recent months, with similar centres sprouting in France, Brazil and India, the Far East play was first revealed by Reuters who caught sight of a filing on China’s national Enterprise Credit Information Publicity System. Confirming its intent, a Facebook representative told the news network: “We are interested in setting up an innovation hub Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Experience Awards identifies the cleverest, boldest and most original events from around the UK. But what makes a winner? How do you shout from the rooftops that your events and campaigns are brilliant? Following are five examples of the best of the best of the 2017 winners. Virtual Aurality: The Bose and Mercedes AMG F1 Team Virtual Garage – Synergy Sponsorship Activation/Event of the Year Video of Bose – F1 Garage Experience Loading… Synergy worked with the Bose and Mercedes AMG F1 Team Virtual Garage team to re-create their garage as a rich and detailed Read full story › Source: The Drum...
Read MoreBy John Glenday Tesco is leaving all options on the table as it responds to the growing challenge faced by discounters Aldi and Lidl with reports suggesting it is prepared to open a ‘new retail format’ backed by an initial contingent of 60 stores. It is suggested that the cut price subdivision could be branded Jack’s, in reference to Tesco founder Jack Cohen, with the trial likely to get underway as early as September. Speculation has reached fever pitch following the appearance of online adverts at the weekend seeking customer assistants to man the new stores in which Tesco Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Content Awards 2018 are now open to entries, but what makes an award winner? These awards continue to seek the top talent in content marketing to reward those who are showing excellence and innovation. Following are six examples of the best campaign winners of 2017. ITV: The heatwave of 2017 – how Love Island fired up social media Best Use of Content on Social Platform Show me entity :: 20089 ITV Digital Studios were tasked with increasing brand awareness for Love Island, specifically to attract 16-24 year old viewers and ensure it was the Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Digital Trading Awards USA, now in its third year, in association with Media iQ returns for another round of rewarding programmatic performance. Entries are now open to all in the programmatic/trading eco-system who can show the value of their service or technology. But what does it take to be a winner? Following are six examples of some of the best of 2017. Bloomberg Media Best Ad Ops team Loading… Two years ago, Bloomberg Media decided to make its operations team fully cross platform. They undertook a massive project that involved completely overhauling Read full story › Source: The Drum...
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