Posts made in July, 2018

on Jul 20, 2018

By Danielle Gibson The Drum B2B Awards are back for a second round. Following it’s inaugural debut in 2017, entries are now open for this year’s awards. Rewarding the best B2B marketing campaigns/strategies, these awards will accept from around the globe to find the best in terms of creativity, effectiveness, ROI and commercial results. Following are six examples of 2017’s best work The Answer Company: Grand Central Takeover Best Out-of-Home Campaign Loading… Thomson Reuters re-launched as The Answer Company in 2016 uniting all of their business units, over 500 products and services, under one platform for the Read full story › Source: The Drum...

on Jul 20, 2018

By Tamara Gillan Morecambe and Wise. Bette Davies and Joan Crawford. Aerosmith and Run DMC. Collaborations have always created magic in the world of entertainment. Today, collaboration means brands coming together to create magical customer experiences. From Uber and Spotify creating musical rides, to Red Bull and Go-Pro capturing adrenalin rush experiences to entertain their customer bases, partnerships that combine an entertainment brand with one from a totally different sector are on the increase. Making less entertaining brands more exciting For brands on the less entertaining end of the scale, tapping into customers’ passions (which are often film, or gaming and/or music) is a smart way Read full story › Source: The Drum...

on Jul 19, 2018

By Danielle Long Alibaba has acquired a minority stake in Chinese digital advertising company Focus Media for $1.43bn. Alibaba’s investment will give the e-commerce giant a 6.62% share of the Shanghai based business which owns digital advertising screens in 300 Chinese cities and claims to reach 200 million consumers. The online retailer will also purchase a 10% stake in an entity which controls 23.34% of Focus Media. New Retail Strategic Opportunities Fund, which is described as a “non-consolidated, related party of Alibaba”, will also acquire a 1.37% interest in Focus Media, bringing Alibaba’s total investment to $2.23bn which gives the company a 10.34% stake. Alibaba said Read full story › Source: The Drum...

on Jul 19, 2018

By Danielle Long More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content on platforms such as Netflix and Amazon Prime, with the global OTT subscription market expected to grow by 24.0% this year. The research attributes the growth to increasing internet penetration, faster internet speeds and an overall shift to consuming entertainment online. This follows Zenith’s Online Video Forecast, which revealed global consumers currently spend 67 minutes a day watching online video. It was also found Read full story › Source: The Drum...

on Jul 19, 2018

By Danielle Gibson The most successful agencies are the ones that simply ask more questions. This is according to a research from The Wow Company, which looked into what the UK’s top-performing agencies do differently when it comes to sales. From this, co-founder, Peter Czapp has come up with 21 killer questions that he sees the most successful agencies using and will give your agency the sales edge. Ahead of his appearance at The Drum’s Pitch Perfect in September, Czapp gives us a little taster by discussing three sales challenges that his panel will help you solve. Attract the Read full story › Source: The Drum...