Posts made in July, 2018

on Jul 17, 2018

By Tom Goodwin A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the world seems shocked that we’ve lost any sense of privacy. We now live in an age when it seems every Instagram user wants to be an influencer, to be popular and envied and to not have anyone know anything about them. Ever more apps continuously ask us to share location data, software updates ask us to share our personal details, messaging apps want to scan the most Read full story › Source: The Drum...

on Jul 16, 2018

By Staff Writer Virgin Group’s marketing chief Lisa Thomas and AMV BBDO’s chairman and chief executive, Dame Cilla Snowball will unite on stage at The Drum’s Pitch Perfect to discuss their various experiences when it comes to new business and building relationships between clients and agency partners. The discussion, which will see Thomas, formerly group chief executive of M&C Saatchi, who is the global head of brand and managing director of Virgin Enterprises, and Dame Cilla take on the unique opportunity to relay their experiences of working with partners over their careers and how they successfully helped source and nurture new business Read full story › Source: The Drum...

on Jul 16, 2018

By John Glenday ITV’s World Cup coverage has come under fire after analysis of its advertising output found that 17% of all advertising breaks were populated by gambling related commercials, equivalent to one minute in every six. If screened end to end the gambling run would stretch to the length of an entire football match at close to 90 minutes but with the likelihood that many children were exposed to these messages critics are calling for tighter regulations. At present gambling firms are barred from screening adverts prior to the 9pm watershed but are exempted during live sporting events, Read full story › Source: The Drum...

on Jul 16, 2018

By Danielle Long The 2018 Fifa World Cup was a “game-changing” moment for football in China, according to Hengming Yang, chief executive officer of Wanda Sports, one of the event’s main sponsors. Wanda was the first Chinese brand to partner with Fifa, alongside Adidas, McDonalds, Hyundai and Qatar Airlines, for the 2018 event, which wrapped up on Sunday night with France defeating Croatia in the final. The Chinese entertainment, sports and property giant was part of a significant Chinese presence at this year’s event which attracted 100,000 Chinese tourists to Russia, record viewing figures and record Chinese sponsors including Wanda, smartphone giant Vivo, Read full story › Source: The Drum...

on Jul 16, 2018

By Charlotte McEleny In an era of fake news, publishers face a consistent friction when it comes to quality journalism and the dissemination of trusted information and yet the business models to support this are constantly in flux. To get a picture of the challenges facing Asian publishers, and the measures they are putting in place to survive, The Drum partnered with AppNexus to host a discussion. Publishers including Singapore’s Mediacorp and Singapore Press Holdings, Thailand’s Kaidee, Malaysia’s The Star, India’s Times of India and Indonesia’s Kompas Gramedia Group, gathered in Singapore to discuss the latest trends. Karen Lim, head of the programmatic and data Read full story › Source: The Drum...