By Charlotte McEleny Jetstar, Dentsu Aegis Networks and Mediacorp are set to take the stage for a panel next month on the topic of brand confidence in digital and programmatic. The breakfast event is part of the programme for the Digital Trading Awards APAC 2018, which has chosen the theme of brand confidence. The first speakers announced for the event are Philip Wade, CMO of Jetstar, Sonal Patel, president of programmatic services (Asia Pacific) at Dentsu Aegis Network and Jenni Chase, head of sales at Mediacorp, some of whom are also judging the awards later that day. The event will aim to look into Read full story › Source: The Drum...
Read MoreBy John Glenday The Boston Globe and New York Times (NYT) have joined over 200 of their US stablemates in a coordinated defence of free speech in the face of growing disdain from the American government. Growing disquiet at the poisonous political atmosphere has prompted newspapers large and small to speak with one voice in defence of press freedoms, citing the ideals enshrined in the US constitution as a bulwark against further undermining of the media. Tomorrow’s @nytopinion editorial page https://t.co/HdHXdobWHT pic.twitter.com/6KqDT6mBfh — NYTimes Communications (@NYTimesPR) August 16, 2018 In an impassioned opinion piece Read full story › Source: The Drum...
Read MoreBy John Glenday Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of the trajectory of future profits. Analysts are optimistic that the online retailer’s share of internet advertising has enormous untapped potential which could be harnessed in the years ahead, recalibrating the entire orientation of the online retailer in the process. The prophecy was made by analyst Michael Olson in a note to clients, he wrote that advertising was “…: quietly growing into a massive driver of current and future profitability,” adding: “By Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny While adtech and martech providers may tell you otherwise, unfortunately, there isn’t a single source of truth when it comes to data. It is entirely contingent on the user, the business function they are in and the success metrics they are reporting towards. For example, an FMCG brand manager with a new product in-market would want to see a lift in awareness and consideration to purchase. This may be reflected in reports for paid media, consumer surveys or research. However, what this data won’t reveal is absolute numbers for product purchase, repeat purchase or customer loyalty. To gain a Read full story › Source: The Drum...
Read MoreBy Katie Deighton It was a deep dive into the way we interact with digital products that inspired Starling Bank to do something radical yet entirely simple with the physical: flip the bank card design from landscape to portrait. Starling is a tech-led, mobile-only competitor in the finance market. The company was founded by the former chief operating officer of Allied Irish Banks, Anne Boden, in 2014 in order to bring the banking world in line with the digital. Aside from its mobile customer interface, the brand prides itself on transparency, digital nativity and its ability to help customers visualise their cash through systems. Read full story › Source: The Drum...
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