Posts made in August, 2018

on Aug 8, 2018

By Shawn Lim CNN hosted its first CNN Experience in Singapore in June, for its commercial team to bring its business to life and talk more than just news to marketers. At the event it showcased its content solutions, like video storytelling platform Great Big Story (GBS), its branded content studio Create and its Tourism Advertising Solutions and Knowledge (TASK) group. Hosted at the Andaz hotel, the media owner also brought along star power, like the host of its ‘Quest Means Business’ show Richard Quest, to wow existing and potential clients. Show me entity :: 21910 Speaking to The Read full story › Source: The Drum...

on Aug 7, 2018

By John Glenday Indian ride-hailing app Ola has mounted its first foray into the UK market after securing licenses to operate in South Wales and Greater Manchester in one month, granting it a toehold in the British market for the first time. Differentiating itself from rival apps such as Uber, Ola will enable passengers to request a private hire vehicle or black cab via a single platform, with the promise of further transportation options to come once the service beds down. Bhavish Aggarwal, co-founder and chief executive of Ola, said: “The UK is a fantastic place to do business and we look forward Read full story › Source: The Drum...

on Aug 7, 2018

By Taruka Srivastav Indian cab-hailing service Ola is set to begin operations in the UK by launching operations in South Wales and Greater Manchester. According to the statement by Ola, it is the sole ride-hailing app in the UK that offers passengers the option of private hire vehicles and black cabs. The company is further working with local authorities across the UK to expand nationwide by the end of 2018. Bhavish Aggarwal, co-founder and CEO Ola, said: “Ola is excited to announce its plans for the UK, one of the world’s most evolved transportation markets. The UK is a fantastic place to do business and Read full story › Source: The Drum...

on Aug 7, 2018

By Danielle Gibson Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke to six industry experts from Nasa, O2, Dentsu Aegis Network, The Fashion Digital, Jellyfish and FleishmanHillard, as they delve into what’s next for the social media space in 2019. Sabrina Rodriguez, global head of social media and content, Dentsu Aegis Network – Twitch When it comes to embracing a younger audience, gaming and streaming communities often get overlooked in favour of more mainstream channels like Snapchat. This is crazy. Since Read full story › Source: The Drum...

on Aug 6, 2018

By Danielle Long Heineken has signed a long-term strategic partnership with China’s largest brewer China Resources Beer (CR Beer) in a bid to secure a share of the world’s largest beer market. The $3.1bn deal, which was inked by the Dutch company and the CR Beer’s parent company China Resources Enterprises (CRE) , sees Heineken take a 40% stake in CR Beer, while CRE takes a 0.9% stake in Heineken. The partnership aims to boost Heineken’s brand in China, where it holds a 0.5% share of the beer market and lags behind rivals such as AB InBev and Carlsberg. CR Beer owns the Snow Read full story › Source: The Drum...