Posts made in August, 2018

on Aug 29, 2018

By Charlotte McEleny Tiffany & Co is bringing its New York personality to Singapore by creating a ‘Breakfast at Tiffany’s’ inspired collaboration with a local bakery, all in the name of promoting its new collection ‘Paper Flowers’. Two locations in Singapore will be serving coffee from a ‘Tiffany Blue’ cart, one at popular hipster spot Tiong Bahru Bakery and one at Ion in Orchard, a high traffic shopping location. Erica Kerner, VP of marketing and communications, said: “The activation is part of our larger brand campaign that is running throughout Singapore and right now in cinema’s across the island. The campaign features Elle Fanning Read full story › Source: The Drum...

on Aug 28, 2018

By Taruka Srivastav HBO Asia has joined forces with OTT platform Viu to air it’s series “The Bridge” throughout Asia. The show will be available on Viu in all available markets and on HBO, HBO GO and HBO On Demand in the following countries: Brunei, Cambodia, Hong Kong, Indonesia, Macau, Maldives, Mongolia, Myanmar, Palau, Papua New Guinea, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. Kingsley Warner, country manager, Malaysia and executive producer of The Bridge, Malaysia and Singapore said: “Our approach is not just to produce great content, but also continue investing in the local ecosystem by providing a platform for Read full story › Source: The Drum...

on Aug 28, 2018

By Charlotte McEleny Singaporean network of influencers SgInstaBabes has seemingly closed its doors, or at least on social media, after coming under criticism as a campaign on Patreon, which encourages subscriptions for access to the influencers. Singapore media outlets and comments on social media, have questioned the scheme, which asks fans to subscribe monthly amounts in order to get to certain levels of access. At the higher end of the scale, people can subscribe to hang out with the girls on yacht parties. The campaign uses platform Patreon, which aims to help creators earn sustainable salaries from subscriptions, Read full story › Source: The Drum...

on Aug 28, 2018

By Taruka Srivastav Domino’s India highlights the bond between brother and sister to mark the occasion of Raksha bandhan (a Hindu festival wherein sisters take a promise from their brothers to protect them, all their life). The spot titled ‘The Letter’, conceptualised by WATConsult, showcases a sister reading the letter from her brother, in which he mentions how since childhood she protected him when he broke something while playing, from bullies at school, got poor grades and how she was always there when he was going through difficult moments. The brother appreciates everything his sister has done for him and brings her Domino’s pizzas Read full story › Source: The Drum...

on Aug 27, 2018

By Lindsay Pattison The Mad Men era, made up largely of Creatives with a capital C who thought of a breakthrough brand tagline by lunchtime and spent the rest of the day with a glass of whisky in hand, is a dim and distant, albeit fond for many, memory. Today, the majority of the far broader marcomms industry all have to be ‘creative‘, but creatives with a small c – coming up day to day with new approaches, ideas and solutions, whether media strategies, visual identities, brand insight, or different ways of working with a client or a team. I Read full story › Source: The Drum...