By Stephen Lepitak Comcast has beaten Fox to win the takeover bid for Sky, which is set to cost $39bn. The auction between the two media conglomerates saw the cable company win with a bid $3bn higher than its rival, owned by Rupert Murdoch, according to the takeover panel. The auction marked the end of a bidding war that began back in February. Murdoch already owned a 38% stake in Sky and had begun to lay claim to the full company as far back as December 2016. Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Volvo’s senior vice-president of strategy, brand and retail, Bjorn Annwall has highlighted the importance for the brand to be relevant and genuine and sending out a credible message in an interview with CNBC. Anwell emphasised how brand marketing isn’t just about telling stories but should actually reflect change; not just the message that ‘something is changing.’ Anwell gave the example of Volvo’s ‘Ocean Race’ – a round-the-world sailing contest that this year also seen the firm collect data on the concentration of harmful microplastic in the sea in different parts of the world. Anwell told CNBC’s Willem Marx that rather Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav People for the Ethical Treatment of Animals (Peta) has mocked Donald Trump Jr by introducing a limited-edition Donald Trump Jr Halloween costume which pastiches a trophy-hunting photo that featured the Trump brothers grinning while clutching the body of a dead leopard. The Halloween stunt from the animal rights organisation includes a ‘bloody’ camouflage jacket (with a name tag reading, ‘half-cocked’) and a red cap bearing Trump Jr’s name. It also comes with a huge, plush leopard in a pouncing position. Through the sale, Peta aims to condemn trophy hunters and urge them to stop slaughtering animals. The organisation has previously targeted Trump Jr Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav China has allegedly blocked game streaming service Twitch as the Amazon-owned gaming platform gained popularity in the country. Twitch occupied the number three spot among free apps in China as it was the only platform to livestream e-sports matches at the Asian Games after the state-run broadcaster CCTV chose not to air the tournament. According to the Verge, the Twitch website has been unavailable in China since 20 September and its app has also been removed from the local Apple App Store. The Chinese government so far has not issued any official statement. Twitch joins Facebook, Google, YouTube Read full story › Source: The Drum...
Read MoreBy The Drum Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast ‘Shiny New Object’ is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Nicole Yershon, former chief at Ogilvy Labs, Times best selling author and founder of NY Collective & LabForHire&Co offers her insights on innovation, a topic she knows better than most from her lengthy experience in the industry. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by Read full story › Source: The Drum...
Read More
Industry News