Posts made in September, 2018

on Sep 18, 2018

By John Glenday Scotch whisky brand The Balvenie have marked the passing of celebrity chef and spokesman for the brand Anthony Bourdain during a heartfelt 30-second tribute premiered during last night’s Emmy Awards. Speaking before his death in June at the age of 61, Bourdain talked passionately about the importance of craft, saying: “If you feel in your heart, if you know, if you have reason to believe that you could be awesome at something—that you can do something unique that will shock and astound and terrify and bewitch people—do that.” The advert closes with the on-screen words: “And so you Read full story › Source: The Drum...

on Sep 18, 2018

By John Glenday Formula One has reversed its longstanding opposition to sponsorship by betting firms after new owners Liberty Media agreed terms on a deal thought to be worth as much as $100m to sell sponsorship rights to gambling firms over the next five years. The deal with Interregional Sports Group (ISG), a marketing agency, marks the first time in close to 40 years in which betting firms will have been able to lay claim to a physical presence on the racetrack, ending a blanket ban enforced by previous owner Bernie Ecclestone. This new relationship will see Read full story › Source: The Drum...

on Sep 18, 2018

By Jennifer Faull Trust between advertisers and agencies has declined in the past 12 months, with just 10% of advertisers rating levels of trust with their agencies as ‘high’ or ‘very high’. The findings come from ID Comms’ Global Media Transparency Survey, which follows a previous survey which conducted at the height of the media rebates investigation by the Association of National Advertisers. Since then, the number of marketers who believe that trust is low has fallen from 29% to 40%, while the number who believe it is average has fallen by 12%. One anonymous advertiser is quoted in the report as saying: “Trust Read full story › Source: The Drum...

on Sep 17, 2018

By Taruka Srivastav Singtel TV has secured rights to broadcast live matches of the FA Cup, Eredivisie (Dutch League) and the Chinese Super League to boost its football content. As part of the rights, the FA Cup 2018-2019 season will be available on Singtel TV’s mio Sports (Singtel TV Ch 111) as part of the World Sports+ add-on pack, as well as Action Trio, Variety and Value packs which also broadcast live Premier League matches. The games will also be livestreamed on Singtel Cast via mio Sports, which is part of the Sports Plus pack. Apart from Premier League, the Dutch League and Chinese Read full story › Source: The Drum...

on Sep 17, 2018

By Staff Writer In the first of a series of ‘How To’ pieces that aim to help provide insights on how marketers can source and hire appropriate agencies correctly, intermediary The Drum Recommends takes a look at what should be considered while seeking a social media marketing supplier. Why do you need a social media agency? Social media is an integral part of a business’s overall marketing strategy. It does not exist in a void but instead provides valuable support in signposting potential customers to the services or products a business provides. Whilst social media activity doesn’t offer an obvious ROI – ostensibly, Read full story › Source: The Drum...