By Staff Writer

In the first of a series of ‘How To’ pieces that aim to help provide insights on how marketers can source and hire appropriate agencies correctly, intermediary The Drum Recommends takes a look at what should be considered while seeking a social media marketing supplier.

Why do you need a social media agency?

Social media is an integral part of a business’s overall marketing strategy. It does not exist in a void but instead provides valuable support in signposting potential customers to the services or products a business provides. Whilst social media activity doesn’t offer an obvious ROI – ostensibly, Read full story ›

Source: The Drum